17°c Overcast
14°c Cloudy periods
Winnipeg Free Press - PRINT EDITION
Energy-drink maker Monster investigated for ads, ingredients
NEW YORK -- As energy drinks continue to surge in popularity, the disclosure by Monster Beverage Corp. it's being investigated is the latest signal the high-octane industry is coming under sharper scrutiny.
The Corona, Calif.-based company said in a filing with the U.S. Securities and Exchange Commission on Thursday it received a subpoena last month from an unidentified state attorney general's office concerning the advertising and ingredients of its energy drinks.
The disclosure comes at a time when concerns over energy drinks have intensified. Energy drinks remain a tiny part of the carbonated soft drinks market, representing just 3.3 per cent of sales volume, according to industry tracker Beverage Digest. But while soda consumption has flagged in recent years, energy drinks are growing by leaps and bounds.
Last year, sales volume for energy drinks rose by nearly 17 per cent, with the top three companies -- Monster, Red Bull and Rockstar -- each logging double-digit gains, according to Beverage Digest. The drinks are often marketed at sporting events such as surfing and skateboarding, popular among younger people.
The levels of caffeine in the drinks have raised worries. Although the U.S. Food and Drug Administration caps the amount of caffeine in soda at 0.02 per cent, there is no such limit for energy drinks.
In its regulatory filing Thursday, Monster provided few details about the investigation, saying only that it was in the early stages.
-- The Associated Press
Republished from the Winnipeg Free Press print edition August 11, 2012 B9
More Business
- Back to Top
- Return to Business
More Business
(1 of 16 articles for today)
Weather still not co-operating as Jersey shore seeks to jump-start 1st summer after Sandy
2:24 PM 0
Poll
Most Popular Business
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- New owner for lumber stores
- Balancing today with tomorrow
- Changes to CPP rules worth looking into
- Value Partners cracks $1-B mark in assets
- Differing dollars
- Creative industries can fuel a city's economic engine
- Two million protesters 'March Against Monsanto' across US, around globe in anti-GMO rally
- Latest round in meat war hits the streets
- Netflix eyes subscriber boost
- New owner for lumber stores
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- 2 men arrested in killing of Las Vegas teen who refused to give up his iPad
- New downtown tower could be 42 storeys tall: developers
- Creative industries can fuel a city's economic engine
- Microsoft reveals Xbox One as all-in-1 entertainment console, last of 3 major systems unveiled
- Value Partners cracks $1-B mark in assets
- Skyline-altering project will happen: developer
- Housing slowdown to worsen, cost 150,000 jobs, says mortgage group
- Changes to CPP rules worth looking into
- Target opens its first Manitoba stores Tuesday
- New structure to be king of downtown?
- Transcona transformation
- Target opens Manitoba stores
- New owner for lumber stores
- Mounties say crooks passing fake polymer bank notes in British Columbia
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- City to get a touch of glass
- Canad Inns property has personal meaning for owner
- Holiday pump jump debated
- Manitoba farm land values increased by an average of 4.3 per cent in 2011
- Thorough record-keeping key to power of attorney
- Changes to CPP rules worth looking into
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- Japanese investor on board with Manitoba's HyLife
- Career change seeds
- Value Partners cracks $1-B mark in assets
- Trust me
- Sideways move may be right way up
- New RBC policy restricts outsourcing
- New owner for lumber stores
- Value Partners cracks $1-B mark in assets
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- Changes to CPP rules worth looking into
- Bridging the gap
- Developers to unveil plans for bold downtown tower
- Ex-'Pegger seeks to grow local businesses
- Skyline-altering project will happen: developer
- There are lots of I's in 'team'
- More than a new boss
- New owner for lumber stores
- Transcona transformation
- New structure to be king of downtown?
- CEO, execs terminated at TCIG
- Target opens its first Manitoba stores Tuesday
- Canad Inns property has personal meaning for owner
- Winnipeg's got the REIT stuff
- Value Partners cracks $1-B mark in assets
- Older and jobless? Resource on hand
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
Ads by Google
You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.
Have Your Say
New to commenting? Check out our Frequently Asked Questions.
The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.