Hey there, time traveller!
This article was published 9/5/2013 (1110 days ago), so information in it may no longer be current.
NEW YORK -- McDonald's is cutting the Angus burger from its menu.
The Oak Brook, Ill.-based company had said earlier this year it was evaluating whether to continue selling the Angus Third Pounders, which were introduced in 2009 and are among the chain's priciest items. The company also said at the time it was it was cutting Chicken Selects and Fruit & Walnut Salad.
The changes come as McDonald's looks to keep up with shifting tastes, even as it underscores the affordability of its food. The website BurgerBusiness.com, which reported the burgers were being dropped earlier Thursday, also said it learned from McDonald's franchisees the company intends to expand its line of lower-cost Quarter Pounders in coming months, including an option with bacon.
At a time when the restaurant industry is barely growing, McDonald's has been playing up its Dollar Menu in ads to boost sales and steal customers away from competitors. Even if that hurts profit margins, executives say the strategy is critical to gaining market share and ensuring the long-term health of the company.
But Richard Adams, who consults McDonald's franchisees, said the Dollar Menu has also made the Angus burger a less attractive option at around $4 to $5.
"When you can get four or five burgers off the Dollar Menu, nobody's going to buy the Angus burger," he said. "The Dollar Menu has become a real problem for these chains."
-- The Associated Press