Winnipeg Free Press - PRINT EDITION

Facebook mines info for ads

  • Print

SAN FRANCISCO -- Facebook will now use personal information gathered from your activities elsewhere on the web to more precisely target advertisements on the social network.

Given Facebook's extensive reach around the globe, the development has alarmed privacy advocates who are asking federal regulators to review the matter.

In an effort to quiet concerns, Facebook said it would let users see why certain ads pop up in their news feeds, similar to what Google does. Users can then add or remove an interest to make the ads more relevant.

Facebook made the announcement in a blog post Thursday.

With its "like" buttons on websites across the web, Facebook has been able to keep tabs on what its 1.3 billion users are doing. This is the first time the company will use people's browsing history to target ads on its service.

The company is looking to ramp up revenue as it competes with Google for ad dollars.

Facebook said users have asked to see ads that are more relevant to them.

"Let's say that you're thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. Because we think you're interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV," the company said.

If you are not interested in a new TV, a tool that you can click on each ad will explain why you are seeing the ad and make changes, Facebook said.

Giving people the opportunity to fine-tune their personal information and see more relevant ads could also boost Facebook's ad sales.

Most U.S. online consumers don't want to trade their personal data for more relevant ads, according to a recent survey by Consumer Reports.

 

-- USA Today

Republished from the Winnipeg Free Press print edition June 13, 2014 B7

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Your top TV picks for this week - December 8-12

View more like this

Photo Store Gallery

  • JOE BRYKSA/WINNIPEG FREE PRESS Local-(Standup photo)- A wood duck swims through the water with fall refections in Kildonan Park Thursday afternoon.
  • Young goslings jostle for position to take a drink from a puddle in Brookside Cemetery Thursday morning- Day 23– June 14, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

What's your take on the Jets so far this season?

View Results

View Related Story

Ads by Google