Winnipeg Free Press - PRINT EDITION

Ford unveils bacon-mobile

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IF hotdogs, dates or steaks can be wrapped in bacon, why not a car?

That's the question that no one asked, but Ford is supplying an answer anyway: Now you can get your Fiesta subcompact swaddled in one of four vinyl wraps depicting luscious strips of bacon.

There's a few juicy strips positioned around the rear wheel well, or a piece or two positioned on the fenders. Or go for the "racing strips" on the hold. Like your car extra crispy? Try the whole rasher -- 10 strips covering most of the car. Prices start at $78 plus installation.

Ford officials swear the wraps are real, available with their other wraps on the Fiesta graphics website. The bacon wrap promotion is tied to International Bacon Day on Saturday. Ford says a bacon-wrapped Fiesta gives "a whole new meaning to breakfast to go."

As cuisine goes, bacon couldn't be hotter. Despite its cholesterol-clogging reputation, it's showing up everywhere -- even in ice cream. It was only a matter of time before it came to cars.

"In the 40 years I've been in this business, I've never seen so much interest in bacon," Allan Benton, CEO of Benton's Country Hams, is quoted by Ford as saying. "It's being used in bourbon, chocolate, ground beef, caramel corn and whatever else you can think of. This car just makes so much sense."

Ford says the bacon wrap is aimed at satisfying customers' hunger for personalization.

-- USA Today

Republished from the Winnipeg Free Press print edition August 29, 2013 B7

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