Winnipeg Free Press - PRINT EDITION

Free Press rules latest readership survey

  • Print

THE Winnipeg Free Press dominates Winnipeg newspaper readerships, the results of the 2012/13 NADbank readership survey released this month indicate.

The survey showed 32 per cent of adults in Winnipeg, or 203,000 people, read "yesterday's" Free Press, a greater percentage than the total of those who read the Winnipeg Sun, Metro and Globe and Mail.

When it comes to the Saturday paper, the Free Press dominates even more dramatically with 41 per cent of adults, or 255,000 people, reading the paper. The survey showed on Saturdays there are only 17 per cent of Winnipeg adults who read any other paper.

Nationally, only the London Free Press (unrelated to the Winnipeg Free Press) and the Halifax Chronicle Herald even approach the Winnipeg Free Press's market dominance. Those papers had daily adult readership within their census metropolitan areas of 36 per cent and 38 per cent, respectively.

Including digital views -- newspaper website and mobile apps -- the total weekly readership of the Winnipeg Free Press was 420,000, or 67 per cent of adults in the Winnipeg census metropolitan region. The Winnipeg Sun had 277,000 or 44 per cent, the Metro had 215,000 or 34 per cent, the Globe and Mail had 104,000 or 17 per cent and the National Post had 31,000 or five per cent.

 

-- staff

Republished from the Winnipeg Free Press print edition October 23, 2013 B6

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Tree remover has special connection to Grandma Elm

View more like this

Photo Store Gallery

  • A goose flys defensively to protect their young Wednesday near Kenaston Blvd and Waverley -See Bryksa 30 Day goose challenge- Day 16 - May 23, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • Ruth Bonneville Winnipeg Free Press January 18, 2011 Local Standup -

View More Gallery Photos

Poll

Should Winnipeg control growth to deal with climate change?

View Results

Ads by Google