THE Winnipeg Free Press dominates Winnipeg newspaper readerships, the results of the 2012/13 NADbank readership survey released this month indicate.
The survey showed 32 per cent of adults in Winnipeg, or 203,000 people, read "yesterday's" Free Press, a greater percentage than the total of those who read the Winnipeg Sun, Metro and Globe and Mail.
When it comes to the Saturday paper, the Free Press dominates even more dramatically with 41 per cent of adults, or 255,000 people, reading the paper. The survey showed on Saturdays there are only 17 per cent of Winnipeg adults who read any other paper.
Nationally, only the London Free Press (unrelated to the Winnipeg Free Press) and the Halifax Chronicle Herald even approach the Winnipeg Free Press's market dominance. Those papers had daily adult readership within their census metropolitan areas of 36 per cent and 38 per cent, respectively.
Including digital views -- newspaper website and mobile apps -- the total weekly readership of the Winnipeg Free Press was 420,000, or 67 per cent of adults in the Winnipeg census metropolitan region. The Winnipeg Sun had 277,000 or 44 per cent, the Metro had 215,000 or 34 per cent, the Globe and Mail had 104,000 or 17 per cent and the National Post had 31,000 or five per cent.