Winnipeg Free Press - PRINT EDITION
Granny's gets makeover, new recipes
Co-op introduces nutrition-enhanced products
IF Granny's Poultry Co-operative had a granny, she'd probably approve of its new-look logo and new line of nutrition-enhanced products.
The producer-owned co-operative unveiled the logo and a new product line at a news conference Monday in Winnipeg.
Company CEO Craig Evans said the six new chicken and turkey products will all be enriched with omega-fatty acids, which are good for the heart. And four of the six are breaded products which will also boast a new batter which contains less salt and more fibre.
Evans said two of the products -- omega-3 stuffed and non-stuffed turkey breast roasts -- are already on supermarket shelves. The other four will be introduced over the next four months.
He said the co-op, which is Manitoba's largest poultry processor, has spent the past year redefining its mission, vision and values, and developing a clear strategy for growth. It concluded one of the best ways to grow the business was to carve out a reputation as a producer of nutrition-enhanced products.
"We have talked to moms and dads across Western Canada and they have told us they want convenient, healthy and nutritious poultry products."
He said the reason the co-op changed its logo -- it used to contain just the word "Granny's" -- was because its market research indicated the image of a farm and the words "farmer-owned co-operative" resonate well with consumers.
He said some of the enhanced products will be the same price as its non-enhanced ones, and some will cost up to five per cent more.
Granny's worked closely with the Richardson Centre for Functional Foods and Nutraceuticals in Winnipeg, the Food Development Centre in Portage la Prairie and five registered dietitians to develop its new products.
Evans said two Granny's employees -- a scientist and a technical assistant -- are stationed full-time at the Richardson Centre's research facility on the University of Manitoba campus. Curtis Rempel, the centre's research development manager, said it's exactly the kind of university-industry collaboration the centre was designed to foster.
He said industry scientists benefit from the knowledge and input of the centre's scientists and researchers, "and our scientists can get feedback (from the industry scientists) on what works and what doesn't work. And they also get to learn about new production techniques."
Evans said Granny's plans to introduce more nutritionally enhanced products in coming years, although it's too soon to say how many more.
murray.mcneill@freepress.mb.ca
What's cookin' at Granny's:
A new line of nutritionally enhanced chicken and turkey products that contain omega-3 oils and less salt. And the batter on its new breaded products also contains less salt and more fibre. Two of the new products -- omega-3 stuffed and non-stuffed turkey breast roasts -- are already on supermarket shelves.
A new corporate logo that includes an image of a farm and the words: Granny's Poultry Farmers Co-operative. The old logo consisted of just one word: Granny's.
More nuggets:
Manitoba's largest poultry processor, with 520 employees and annual sales of $130 million.
Founded more than 50 years ago by a small group of Manitoba chicken and turkey farmers. Now boasts 184 member farms.
Operates a head office and chick hatchery at 750 Pandora Ave. East in Winnipeg, and a poultry-processing plant in Blumenort.
Sells fresh poultry products throughout the three Prairie provinces and northwestern Ontario. Its turkeys are sold across Canada.
-- Source: Granny's Poultry Co-operative (Man.) Ltd.
Republished from the Winnipeg Free Press print edition May 18, 2010 B6
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