Winnipeg Free Press - PRINT EDITION

Iconic raincoat maker seeks buyer

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LONDON -- Aquascutum, the venerable fashion brand that has been worn by prime ministers, British soldiers and Hollywood movie stars, has been placed into administration -- a form of protection from creditors.

Administrator Geoff Rowley of FRP Advisory said Tuesday he hopes to find a buyer.

Aquascutum has a factory, three stores, 16 concessions and 250 employees in Britain, and 11 international concessions.

The company, founded by tailor John Emary in 1851, initially made its name producing raincoats. Emary devised the name from the Latin words "aqua" (water) and "scutum" (shield).

Aquascutum says Humphrey Bogart and Peter Sellers wore its trench coat in films. It also claims King Edward VII, Sophia Loren, Greta Garbo, and Cary Grant among its customers.

-- The Associated Press

Republished from the Winnipeg Free Press print edition April 18, 2012 B7

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