Winnipeg Free Press - PRINT EDITION

iPads, iPads, kids all scream for iPads

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THIS year, 48 per cent of American children aged six to 12 will ask Santa for an iPad, a new survey from Nielsen found.

Each year Nielsen conducts two surveys, one of children 6 to 12, the other of teens 13 and older to find out what they really want for Christmas.

On Tuesday, the firm released results of its 2012 survey of 3,000 kids.

It found the answer this year is no different than it was in 2011 and 2010: Kids want Apple products. Specifically, the iPad.

The iPad craving starts young. This year, 48 per cent of kids age six to 12 said they were interested in getting an iPad in the next six months. That's up from 44 per cent who said they wanted an iPad in 2011. A full-sized iPad starts at $499.

Kids surveyed were not limited to picking just one gadget, and the next most popular item, for 39 per cent of kids six to 12, was the Nintendo Wii U, which launched last weekend. The price for the Wii U is $350 to $400.

Thirty-six per cent of kids said they want the iPod Touch ($199). The same percentage said they want the iPad Mini ($329). The iPhone was the fifth most-popular item on the list, with 33 percent of kids expressing interest in Apple's smartphone.

When it came to kids 13 and older, only 21 per cent said they hoped to get an iPad in the next six months.

An almost equal number said they wanted a computer (19 per cent) and a tablet other than an iPad (18 percent).

Only 14 per cent of the older kids said they hoped to get an iPhone.

But that might be because many teenagers already have an iPhone. A survey by Piper Jaffray of 7,700 kids in October found 40 per cent of teenagers own an iPhone.

In other words, when it comes to older kids, Santa may have to get creative.

 

-- Los Angeles Times

Republished from the Winnipeg Free Press print edition November 23, 2012 B15

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