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Winnipeg Free Press - PRINT EDITION
New iPad Mini doesn't come with a mini price tag
Marcio Jose Sanchez / The Associated Press Phil Schiller introduces the iPad Mini. (CP)
SAN JOSE, Calif. -- Apple Inc. is refusing to compete on price with its rivals in the tablet market -- it's pricing its new, smaller iPad well above the competition.
On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up.
Apple starts taking orders for the new model on Friday, and Wi-Fi-only models on Nov. 2, said marketing chief Phil Schiller at an event in San Jose, Calif. Later, the company will add models capable of accessing "LTE" wireless data networks.
The price fits into the Apple product lineup between the iPad 2 at $399 and the latest version of the iPod touch at $299.
But company watchers had been expecting Apple to price the iPad Mini at $250 to $300 to counter the threat of less expensive tablets such as Amazon.com Inc.'s Kindle Fire, which starts at $159. Google Inc.'s Nexus 7 starts at $199.
Apple shares fell $14.83, or 2.3 per cent, to $619.20 when the price was announced.
The iPad Mini will be competing for the attention of gadget shoppers with the release of Windows 8, Microsoft's new operating system.
The screen of the iPad Mini is 7.9 inches (20 centimetres) on the diagonal, making it larger than the seven-inch (17.7-centimetre) screens of the competitors.
It also sports two cameras, on the front and on the back, which the competitors don't.
The iPad mini is as thin as a pencil and weighs 0.31 kilograms, half as much as the full-size iPad with its 9.7-inch (24.6-centimetre) screen, Schiller said.
The screen resolution is 1024 by 768 pixels, the same as the iPad 2 and a quarter of the resolution of the flagship iPad, which starts at $499.
"It's not just a shrunken-down iPad, it's an entirely new design," Schiller said.
-- The Associated Press
Republished from the Winnipeg Free Press print edition October 24, 2012 B5
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