Winnipeg Free Press - PRINT EDITION

Partnership to serve farmers in Europe, Asia

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A local agronomic-technology company is hoping to make new inroads into the European and Asian markets after entering into a new partnership with a U.S. irrigation-equipment manufacturer.

Farmers Edge, which uses satellite imagery to determine what crops farmers should plant and what fertilizer and crop-protection products they should use, is partnering with Nebraska-based Valmont Irrigation to offer a combination of irrigation equipment and farm-consulting services to farmers in Europe and Asia.

The consulting services will include soil and water analysis, field agronomy and irrigation scheduling, along with mapping, yield analysis and variable rate technology.

"We want our customers to have all the resources they need to attain the best yield from their investment," Kevin Dickson, director of international key accounts for Valmont, said Tuesday in a news release announcing the new partnership.

"Farmers Edge does more than support farmers with information," Dickson said. "It provides real boots on the ground. This goes way beyond farm consulting and advising. It's being there, checking in and ensuring results."

Farmers Edge president and CEO Wade Barnes said the two firms will work together to make farms more profitable using technology and expertise.

"Our experience in precision agriculture goes beyond equipment and agronomy -- it's about working side by side with customers to maximize their efficiency," Barnes said.

"This partnership will help us take this to a whole new group of farms in this geography, which is very exciting."

Farmers Edge, which has been in business since 2005, currently provides farm-consulting services to producers in Western Canada, the United States and Russia.

Earlier this year, it was ranked 18th on Profit magazine's 2013 list of Canada's 500 Fastest Growing Companies, with revenue growth of 2,573 per cent over the past five years.

-- Murray McNeill

Republished from the Winnipeg Free Press print edition November 13, 2013 B5

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