Winnipeg Free Press - PRINT EDITION

Prince about to go up Innovation Alley

Downtown hub plans to keep it real for visit

  • Print

There won't be high tea or a fancy white-tie soiree happening when Prince Charles and his entourage go up to the third floor of a grungy Exchange District warehouse building during his one-day visit to Winnipeg May 21.

What he will find will be 50 or 60 eager young entrepreneurs and craftsmen, some of whom have helped turn AssentWorks into what can now be considered a world-renowned makerspace.

The prince is likely to leave with sawdust on his brogues.

Volunteer-founded and run, AssentWorks is full of equipment such as high-tech laser cutters and 3D printers. Close to 150 active members of the city's growing cohort of new entrepreneurs are churning out prototypes and new designs.

The prince's visit is being advertised as a trip to Innovation Alley, the assumed name of the strip of Adelaide Street from McDermot Avenue to William Avenue where it hits the downtown campus of Red River College.

As well as RRC, the two-block strip includes AssentWorks and RampUp Manitoba (its information-technology partner that shares the space), the Manitoba Technology Accelerator, the cyber-security firm Seccuris, ACI Manitoba (the Arts and Cultural Industries Association of Manitoba) and the Canadian Youth Business Foundation (CYBF).

Joelle Foster, the irrepressible head of the CYBF office in Winnipeg, was the one who pitched the province's protocol office to get the prince to see what's happening in the startup community in Winnipeg.

A dynamic is shaping up in which RRC students can go to RampUp or AssentWorks and flesh out their idea to see if it will work. Once validated, they can apply for funding from CYBF and, if it makes sense, hook up with the incubator and accelerator and take the product to market.

Dwight McCawley, the head of protocol for the province, said his office gets dozens of pitches from organizations and companies to entice a royal visit. He said there was already a good awareness of AssentWorks.

"There's some magic happening there," he said.

Foster knew first-hand it's something that's in Prince Charles' wheelhouse. He is the benefactor of Youth Business International and Foster represented Canada at a YBI event in London last September.

"He really challenges business leaders to make a difference in their communities," Foster said.

The AssentWorks crowd is not the type that cleans up well at the best of times, and Foster said the protocol people luckily told them not to worry about the bare-bones look of the place.

"The prince wants reality," Foster said. "His visit with us is going to be truly grassroots. I think he will enjoy our visit the most. He will be with young people who are innovative and creative and truly making a difference in the community."

Not to say there are others who aren't, Foster added, but the energy and charm at AssentWorks is unmistakable.

David Bernhardt, the Winnipeg industrial designer, is one of the three founders of AssentWorks, along with Michael Legary and Kerry Stevenson. Chris Johnson, of RampUp Manitoba, joins the three on a new board of directors being created that will also include representation from sponsors including Princess Auto, the Eureka Project and Western Economic Diversification, which invested close to $500,000 last year for new equipment.

"We're excited," Bernhardt said of the royal visit. "We never thought anything like this would happen."

He said while the RCMP and the prince's advance people have been checking out the premises, it hasn't caused any more mayhem than is the norm.

"It's a pretty busy place," Bernhardt said. "This week alone we're having 15 tours going on outside the normal Tuesday-night open house."

As befitting a facility that gives everyone free run of the equipment with not a boss in sight, everyone gets the same tour.

"There's really no preference," he said. "It's neutral territory. Whether you're a CEO or a student, we try to keep a neutral mindset for everyone."

But he said the prince's tour will probably be a little quicker than most. It will focus on the stories and the people rather than the equipment that attracts many of the members.

"It will be about the effect AssentWorks has on the community and the world," Bernhardt said.

And it is interesting what kind of effect Innovation Alley is having.

As Foster said: "They want the prince to see what makes Winnipeg tick. This is what the city is evolving into. It's growing and very innovative."

Republished from the Winnipeg Free Press print edition May 1, 2014 B4

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes


  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.


Make text: Larger | Smaller


Andrew Ladd talks about his injury

View more like this

Photo Store Gallery

  • An American White Pelican takes flight from the banks of the Red River in Lockport, MB. A group of pelicans is referred to as a ‘pod’ and the American White Pelican is the only pelican species to have a horn on its bill. May 16, 2012. SARAH O. SWENSON / WINNIPEG FREE PRESS
  • JOE BRYKSA/WINNIPEG FREE PRESS Local- A large osprey lands in it's nest in a hydro pole on Hyw 59  near the Hillside Beach turnoff turn off. Osprey a large narrow winged hawk which can have a wingspan of over 54 inches are making a incredible recovery since pesticide use of the 1950's and  1960's- For the last two decades these fish hawks have been reappearing in the Lake Winnipeg area- Aug 03, 2005

View More Gallery Photos


What do you think of the government's announcement that there will be no balanced provincial budget until 2018?

View Results

Ads by Google