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Winnipeg Free Press - PRINT EDITION
Pyjamas monitor babies' hearts, temperatures, even moods
TORONTO -- First there was audio, then video. Now baby monitors have gone really high-tech.
Rogers (TSX:RCI.B) announced Tuesday it has partnered with U.S.-based biomedical engineering company Exmovere Holdings Inc. for the launch of digital pyjamas called Exmobaby later this year.
The machine-washable outfit has embedded sensors and a battery-powered wireless transmitter that sends information to a computer, smartphone or tablet.
The manufacturer said the product can do electrocardiogram tests to measure electrical activity in the heart, monitor skin temperature and movement and detect mood changes.
Expected to be available sometime after October, a starter kit with four outfits is to sell for $149, plus a $9.99 monthly service plan.
Rogers will be the exclusive provider of wireless service for Exmobaby in Canada, said Mansell Nelson, a Rogers vice-president.
"It's the notion of peace of mind. I know there was a debate even with my kids if they should be on their tummy or their backs and all that stuff, and if the child turns over now, you get a beep on your smartphone," said Nelson, a father of two. "You don't have to wake up every few hours and go and check."
Exmovere said the product sends data from the pyjamas once a minute and emits minimal radiation. The product does not have the approval of the U.S. Food and Drug Administration.
Rogers has done internal testing and believes the product is safe, although it's still up to parents to decide whether it's right for their child, Nelson said.
In a New York Times profile of Exmovere, two physicians from the Children's Hospital at Montefiore in New York expressed doubts about its value. Dr. Robert Marion, chief of genetics and developmental medicine, said it looked "crazy."
-- The Canadian Press
Republished from the Winnipeg Free Press print edition May 9, 2012 B7
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