Winnipeg Free Press - PRINT EDITION

Project gets unofficial unveiling: Sneak peek at big skyscraper

Passerby snaps drawing on sign; copy on Internet

  • Print

Winnipeggers got an early peek at what a massive new downtown skyscraper will look like after a photograph showing an artist's rendering of the structure appeared on the Internet a day before it was to be officially unveiled.

The project's two Ontario-based developers -- Fortress Real Developments Inc. and Mady Development Corp. -- had planned to unveil a giant, billboard-size version of the drawing at a splashy news conference planned for 11 a.m. today at the Graham Avenue development site.

But those plans were spoiled when a sharp-eyed passerby took a picture of the signage -- presumably with a smartphone -- while it was being installed on the site Thursday afternoon and before workers had a chance to cover it with a tarp.

A copy of the photo was subsequently posted on a local skyscraper website and also forwarded to the Free Press. When the developers were told the photo was already on the Internet, they hastily revised their plans and issued a new media advisory last evening that included a high-resolution image of the artist's rendering. The advisory did not explain why the image was being released in advance of the official unveiling.

It said Fortress president and CEO Jawad Rathore and Mady Development CEO Charles Mady will release further details about the project at the news conference today. They will also unveil the new signage and announce the launching of a naming contest for the building.

When they first revealed the project last May, Rathore and Mady vowed the mixed-use, retail/office/condominium complex would be the tallest free-standing structure between Toronto and Calgary -- possibly as high as 42 storeys. The city's tallest building now is the 33-storey office tower on the northwest corner of Portage Avenue and Main Street.

They said the exact size will be determined by the number of condos they pre-sell and the amount of office and retail space they can pre-lease.

But they said they expect it to be at least a half-million square feet in size and to include a multi-level, underground parkade, up to 70,000 square feet of retail space on the first two floors, between 40,000 and 100,000 square feet of office space on the next few floors and 300 to 400 condominiums on the remaining floors.

They hoped to finalize the design plans and begin pre-selling the condos by the end of this year or early next year and to have the building ready for occupancy in 2017.

Rathore said they also hope to attract a large grocery store --- possibly up to 25,000 square feet in size -- as the anchor retail tenant, along with several restaurants, some clothing stores and maybe a financial institution.

He said the condos will be designed to appeal to a broad cross-section of buyers. That includes everybody from first-timers looking for smaller units in the 500-to-600-square-foot range and priced at "well under $200,000," to well-heeled buyers looking for a spacious penthouse unit with luxury finishes.

The developers said they would need to pre-sell 40 to 50 per cent of the condos and pre-lease about the same percentage of retail and office space for the project to proceed. But they expressed confidence those targets would be reached.

murray.mcneill@freepress.mb.ca

Republished from the Winnipeg Free Press print edition September 6, 2013 B8

History

Updated on Friday, September 6, 2013 at 6:51 AM CDT: Replaces photos

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

ALS Ice Bucket Weather Challenge by Doug Speirs

View more like this

Photo Store Gallery

  • Goslings enjoy Fridays warm weather to soak up some sun and gobble some grass on Heckla Ave in Winnipeg Friday afternoon- See Bryksa’s 30 DAY goose challenge - May 18, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • MIKE.DEAL@FREEPRESS.MB.CA 100615 - Tuesday, June 15th, 2010 The Mane Attraction - Lions are back at the Assiniboine Park Zoo. Xerxes a 3-year-old male African Lion rests in the shade of a tree in his new enclosure at the old Giant Panda building.  MIKE DEAL / WINNIPEG FREE PRESS

View More Gallery Photos

Poll

What do you think of Prime Minister Stephen Harper’s comment that Tina Fontaine’s slaying was a crime, and not part of a larger sociological problem?

View Results

View Related Story

Ads by Google