Winnipeg Free Press - PRINT EDITION

Some chic brands coming northward with retailer

  • Print

TORONTO -- Clothing from Roots will be available at Target for a limited time when the retailer comes to Canada this spring.

Target, expected to open stores north of the border in March and April, announced its list of partners and limited collections on Thursday.

Attendees at the event got an up-close glimpse of the vast range of products to be stocked on shelves and racks when the retailer opens for business in Canada.

Colourful vignettes featuring home decor, cookware, food products, cosmetics, apparel and accessories were spread throughout the Evergreen Brick Works, which played host to the brand presentation.

Live models posed on a makeshift stage outfitted in black and white and pastels from Target's Merona brand, as well as looks from Mossimo, which creates a line for the retailer.

An eye-popping presentation featured skaters gliding across the indoor ice surface while models strutting on a makeshift green runway rounded out the show.

John Morioka, senior vice-president of marketing for Target Canada, was joined by several high-profile brand partners, including famed American interior designer Nate Berkus, chef and Food Network personality Giada De Laurentiis and Roots co-founders Michael Budman and Don Green.

The Roots Outfitters collection, including fashions for women, men, boys, girls and toddlers, will be available from March to June.

Target is also touting a women's apparel collection from stylist Kate Young, to be offered from April 14 to the end of May.

Other brands shoppers can expect at Target include cosmetics from Sonia Kashuk and fashions from snowboarder Shaun White.

Berkus's collection includes bedding and bath accessories, and De Laurentiis has a line of cookware.

Target is expected to open between 125 and 135 locations in Canada in spaces that were once owned by homegrown retailer Zellers.

Last year, the chain revealed plans to bring a distinctly Canadian touch to its designer collaborations.

The recipient of the Target Emerging Designer Award will be announced during Montreal Fashion Week next month. The winner will get an opportunity to create a collection for the retailer's Quebec locations.

Meanwhile, the winner of the Toronto Fashion Incubator's New Labels contest, to be held in April, will have a chance to create a line for Target stores across Canada.

The Minneapolis-based chain is well-known for its partnerships with high-end designers on lower-priced lines.

Vancouver-raised Jason Wu is among the fashion heavyweights who have teamed with Target.

Wu was in Toronto last February for the opening of a daylong Target pop-up shop that featured items from his collaborative line with the brand. The New York designer created the custom inaugural gown worn by U.S. first lady Michelle Obama this week.


-- The Canadian Press

Republished from the Winnipeg Free Press print edition January 25, 2013 B10

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes


  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.


Make text: Larger | Smaller


Winnipeg Cheapskate: Flyer app can save you money

View more like this

Photo Store Gallery

  • Marc Gallant/Winnipeg Free Press. Local- Peregrine Falcon Recovery Project. Baby peregrine falcons. 21 days old. Three baby falcons. Born on ledge on roof of Radisson hotel on Portage Avenue. Project Coordinator Tracy Maconachie said that these are third generation falcons to call the hotel home. Maconachie banded the legs of the birds for future identification as seen on this adult bird swooping just metres above. June 16, 2004.
  • A young goose gobbles up grass at Fort Whyte Alive Monday morning- Young goslings are starting to show the markings of a adult geese-See Bryksa 30 day goose challenge- Day 20– June 11, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos


Do you think Doug McNeil is the right choice for CAO?

View Results

View Related Story

Ads by Google