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This article was published 25/9/2013 (1126 days ago), so information in it may no longer be current.
NEW YORK -- Starbucks has filed a trademark application for the term "Fizzio" as it continues its test of carbonated drinks.
The Seattle-based coffee company says in the filing with the U.S. Patent and Trademark Office the name would be for beverage-making machines, as well as a variety of drinks, including soft drinks.
Zack Hutson, a spokesman for Starbucks, said Wednesday the filing is related to the company's test of sodas in Atlanta and Austin, which started in June. Starbucks Corp. has been testing three flavours at the locations -- Lemon Ale, Original Ginger Ale and Spiced Root Beer. It is also giving customers the option to carbonate other drinks, such as iced tea and iced coffee, at no extra charge.
"So far the response from customers in the test markets has been positive," Hutson said.
The soda tests mark the latest move by Starbucks to expand beyond coffee. The company is also looking to move into the fast-growing premium juice category with its Evolution Fresh juices. It also recently acquired a chain of tea shops called Teavana, saying tea represents a big growth opportunity.
-- The Associated Press