ZURICH -- Swatch Group, the world's biggest watchmaker, said it has taken action against Apple over the technology company's use of the iWatch label, which it says is too similar to its own iSwatch product.
Swatch's measures include pointing out the use of "iWatch" to authorities in all the countries where it has been registered as a trademark, Swatch chief executive officer Nick Hayek said Saturday. He didn't say which countries had been contacted and when the measures started, adding there are no plans to take Apple to court.
"This is the normal procedure to protect your own brand name," Hayek said. "We react like this for all other brand names that we have protected."
Cupertino, Calif.-based Apple hasn't yet disclosed any specifics for an Internet-connected wristwatch. Swatch Group, with headquarters in Biel, Switzerland, sells a digital-display model called iSwatch. Apple may be looking to make inroads on that brand name because the two are too similar, Hayek said.
-- Bloomberg News