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Winnipeg Free Press - PRINT EDITION
Tabasco CEO a key to brand's expansion
Alex Brandon / The Associated Press ARCHIVES Tabasco-brand sauce: world-famous (CP)
AVERY ISLAND, La. -- Paul C. McIlhenny, chief executive and chairman of the board of the McIlhenny Company that makes the trademarked line of Tabasco hot pepper sauce and other products, has died, the company said Sunday. He was 68.
A company statement from its Avery Island headquarters in south Louisiana said McIlhenny died Saturday.
McIlhenny was a member of a family whose 145-year-old company has been producing the world-famous Tabasco sauce for generations. The statement said he joined the company in 1967 and directly oversaw production and quality of all products sold under the Tabasco brand for 13 years.
Under McIlhenny's guidance, the company experienced many years of record growth in sales and earnings and introduced several new flavours, other sauces and products.
"We will clearly miss Paul's devoted leadership but will more sorely feel the loss of his acumen, his charm and his irrepressible sense of humour," said Tony Simmons, president of McIlhenny Company and a family member.
The statement said McIlhenny led expansion of brand merchandising and licensing partnerships associated with the Tabasco brand name, greatly developed the company's catalogue business of licensed merchandise, such as its popular neckties, and was a key force behind the distribution of Tabasco products to more than 165 countries and territories.
The company said McIlhenny was a sixth-generation member of the family to live on Avery Island and among the fourth generation to produce the Tabasco-brand sauce, it added.
-- The Associated Press
Republished from the Winnipeg Free Press print edition February 25, 2013 B5
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