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Winnipeg Free Press - PRINT EDITION
Target joins with Que. fashion gala
Damian Dovarganes / THE ASSOCIATED PRESS ARCHIVES A Montreal fashion fest will be Target�s Quebec debut. (CP)
MONTREAL -- Target is making its first foray into Quebec with a newly announced partnership with Montreal Fashion Week.
On Tuesday, the U.S. discount giant revealed a plan to team up with the semi-annual style showcase.
Target said it will establish a "strong presence" throughout the event, which runs Sept. 4-7 at Arsenal, a contemporary art complex.
Mitsou Gélinas was named fashion ambassador for the brand during the week. She will attend fashion shows, conduct backstage interviews and interact with guests in the company's lounge area, and will be creating content for Target's social channels and digital platforms, according to Sébastien Bouchard, manager of public relations for Target Canada.
Bouchard said the company will be sharing more details about Target's involvement with the Montreal fashion industry during a private cocktail reception on Sept. 5.
Sensation Mode co-president Jean-Franßois Daviau, whose firm organizes Montreal Fashion Week, said they were "extremely proud" to be partnering with Target for the event's 23rd edition.
"They have collaborated with iconic designers like Missoni and the late Alexander McQueen. We see their involvement with Montreal Fashion Week as a positive sign for Montreal's fashion industry," he said in a release.
-- The Canadian Press
Republished from the Winnipeg Free Press print edition August 29, 2012 B7
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