Winnipeg Free Press - PRINT EDITION

Toyota bullish on sales following positive quarter

TOKYO -- Toyota raised its sales target for this year to a record 9.76 million vehicles and reported a strong recovery in quarterly profit Friday, underlining its bounce back from a disaster-plagued 2011.

Toyota Motor Corp. said April-June profit zoomed to US$3.7 billion from $14 million the year before. Its new sales target would represent a 23 per cent increase from the 7.95 million vehicles sold in 2011, and is 180,000 vehicles more than Toyota's last forecast in February.

The carmaker's quarterly sales soared nearly 60 per cent to $70.5 billion, rebounding from a sales crash all Japanese automakers suffered after the earthquake and tsunami in northeastern Japan in March last year.

Toyota said quarterly vehicle sales nearly doubled from the year before to 2.3 million vehicles as sales rose in regions including North America, Europe, Japan and the rest of Asia. The regaining of U.S. market share is crucial for Toyota as that is where it makes the bulk of its profits.

Toyota, which makes the Camry sedan, Lexus luxury model and Prius hybrid, has had hard times in the past several years, including recalls of more than 14 million vehicles that began three years ago and came amid faltering global demand from the financial crisis.

The March 11 disasters in Japan, followed by the floods in Thailand, added to Toyota's hardships.

But Toyota has been recovering. For the first half of this year, it regained its spot as the world's top automaker in global vehicle sales, beating U.S. rival General Motors Co., as well as Volkswagen AG of Germany. Toyota officials have played down the importance of being No. 1.

Friday's sales target, if achieved, would be a record for Toyota, founded 75 years ago. Before the spate of quality problems, Toyota had made no secret of ambitions to reach global sales of 10 million vehicles. Toyota's past sales record was achieved in 2007, at 9.36 million vehicles.

After the recall debacle, president Akio Toyoda, the grandson of the company's founder, had taken on a more a humble tone, playing down the growth strategy of his predecessor, Katsuaki Watanabe, and stressing fun and quality products. But even Toyoda has recently started to stress growth.

The company said it carried out cost cuts totalling $897 million for the latest quarter, offsetting the negative effect of a strong yen, which erased $513 million from operating income. A strong currency hurts Japanese exporters such as Toyota by eroding the value of overseas earnings.

Senior managing officer Takahiko Ijichi said the company left its full-year earnings forecasts unchanged because of the weakening euro and other risks.

For the full fiscal year through March 2013, it expects $9.7 billion in profit, up 168 per cent from the previous year, on $282 billion in sales, up 18 per cent.

Jesse Toprak, vice-president of market intelligence for Santa Monica, California-based TrueCar.com, said Toyota is regaining the U.S. market share it lost last year.

"Toyota's recovery has been a remarkable one this year," he said. "Customer loyalty for Toyota products turned out to be much stronger than we anticipated."

-- The Associated Press

Republished from the Winnipeg Free Press print edition August 4, 2012 B4

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