The Canadian Press - ONLINE EDITION

Toyota's most rugged Land Cruiser 70 is back in Japan, a nameplate that represents durability

  • Print

TOKYO - Toyota Motor Corp. is bringing back the Land Cruiser 70 in Japan, catering to nostalgic demand for the rugged off-road vehicle that's favoured for challenging terrains and as an aid agency vehicle in disaster zones.

The 3.6 million yen ($35,000) Land Cruiser 70, the toughest of the Land Cruiser models, arrives at Japanese dealers Monday. But it's on sale for only a year, with planned production of 200 a month.

Japan sales were discontinued in 2004, but fans have long wanted the model back because of its fun-to-drive features.

"If you ever have to entrust your life with a car, I'd choose the Land Cruiser," chief engineer Sadayoshi Koyari told reporters at an event for car fans in Tokyo.

The 70 model first went on sale in 1984, and it's still sold in the Middle East, Africa, Australia and other places, averaging 6,400 vehicles a month in sales.

Its durability is based on its ladder-frame chassis and suspension, according to Toyota, the world's top automaker. It's designed for places where a breakdown is not just a hassle but also possibly fatal.

But Japanese fans have long wanted the model back since it was discontinued here in 2004.

Masahiro Terada, 67, a Kyoto lumber merchant and fan of the Land Cruiser for decades, heads a network of about 50 Japanese Land Cruiser owners, who gather at unusual spots such as bumpy volcanic areas near Mount Fuji and rivers in southwestern Kyushu, to test the vehicle's off-road features.

"A Land Cruiser is a toy for a big boy, those adults who never grow up," he said with a laugh, vowing to drive a Land Cruiser until the day he dies.

The U.N. and the Red Cross use the Land Cruiser for relief efforts in disaster zones, making it a model Toyota is proud to claim as part of its brand.

The Land Cruiser is Toyota's longest-running nameplate, with a cumulative 7.9 million units produced worldwide.

Its long history means there are plentiful parts from models sold around the world, including in emerging economies where easy and reliable maintenance is crucial.

The comeback offering, which is also available in a 3.5 million yen ($34,000) pickup version, boasts up-to-date safety and smart-key features, a 4.0 litre V6 engine and five-speed manual transmission.

___

Follow Yuri Kageyama on Twitter at https://twitter.com/yurikageyama

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Wasylycia-Leis wants to create aboriginal accord

View more like this

Photo Store Gallery

  • The sun peers through the fog to illuminate a tree covered in hoar frost near Headingley, Manitoba Thursday- Standup photo- February 02, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • A Great Horned Owl that was caught up in some soccer nets in Shamrock Park in Southdale on November 16th was rehabilitated and returned to the the city park behind Shamrock School and released this afternoon. Sequence of the release. December 4, 2012  BORIS MINKEVICH / WINNIPEG FREE PRESS

View More Gallery Photos

Poll

What should the legal drinking age be?

View Results

View Related Story

Ads by Google