Winnipeg Free Press - PRINT EDITION

Ultra price for Ultra HD

  • Print
Consumers will have to put out big bucks for 4K Ultra HD TVs and there's still not a lot of content available in the new format.

J.C. HONG / THE ASSOCIATED PRESS FILES Enlarge Image

Consumers will have to put out big bucks for 4K Ultra HD TVs and there's still not a lot of content available in the new format.

TORONTO -- There probably aren't huge numbers of Boxing Day shoppers scouring flyers for a deal on a 4K Ultra HD TV, the next standard of high-definition video.

Dec. 26 is a day for seeking out bargains and history has shown crowds of consumers will shiver for hours in the cold if it means snagging a cut-rate TV -- even if it's a low-end model made by an obscure manufacturer -- for a few hundred bucks.

4K Ultra HD TVs, which display four times as many pixels as 1080p HD TVs, will attract a different kind of shopper.

The cheapest 4K Ultra HD TV sold through a big-box store retails for about $4,000 for a 55-inch set -- when it's on sale -- while the top-of-the-line 85-inch model made by Samsung goes for a dollar shy of $40,000.

c_

That's not a typo: $39,999, plus tax.

And much like when the original high-definition TVs first went on sale, there's not a ton of content available to take advantage of the new format.

Netflix hopes to change that, at least gradually.

Unlike 3D TV, which has been a total flop, Netflix believes 4K adoption is inevitable and is investing in producing and delivering Ultra HD content.

"Whether it takes 18 months or five years, people are going to adopt this technology. It's something we want to be on the forefront of, it's our guess that ultra high definition is going to happen in a pretty significant way, unlike 3D," said chief product officer Neil Hunt in an interview earlier this year.

"We're not doing everything (in Ultra HD) but certainly the significant stuff, so House of Cards is one of those things we're shooting in 4K. And as we look to new shows, we have a couple of other things lined up for shooting later this year or early next year that we hope to be doing in 4K as well."

For those who haven't seen 4K Ultra HD in person yet -- which is most consumers -- Hunt promises the enriched level of detail will be impressive, which is posing challenges for filmmakers.

"We certainly found even with some of the original stuff we've done that the sets didn't stand up to ultra high definition," he said.

"So it really is something that starts right with the cast and the makeup and the set and then the cameras and the editing and the special FX all the way through to the coding, the staging, the delivery."

Of course, data consumption will be a major concern when Netflix begins offering the new format to customers. The current highest quality stream eats through about 2.5 gigabytes an hour, while an Ultra HD stream is expected to use up to seven gigabytes an hour.

It would also require a very fast and steady Internet connection to play without buffering, but Hunt believes ISPs will be offering more robust plans by the time Ultra HD is ready to be fully rolled out.

"Moore's Law is the rule of thumb that says technology seems to advance by doubling in price performance every 18 months and you can pretty much plot the performance of broadband on that spectrum over a 10- to 20-year period and it does seem to track," he said.

 

Republished from the Winnipeg Free Press print edition December 26, 2013 B12

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

RMTC preview of Good People

View more like this

Photo Store Gallery

  • Challenges of Life- Goose Goslings jump over railway tracks to catch up to their parents at the Canadian Pacific Railway terminalon Keewatin St in Winnipeg Thursday morning. The young goslings seem to normally hatch in the truck yard a few weeks before others in town- Standup photo- ( Day 4 of Bryksa’s 30 day goose project) - Apr 30, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • Geese take cover in long grass in the Tuxedo Business Park near Route 90 Wednesday- Day 28– June 27, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Now that the snow is mostly gone, what are your plans?

View Results

Ads by Google