The Canadian Press - ONLINE EDITION

Vancouver company's social network for condos, Bazinga, moving into Tridel homes

  • Print

TORONTO - A Vancouver company is hoping condo-dwelling Canadians have room for one more social network in their lives.

On Wednesday, the company Bazinga announced it has inked a deal with Canada's largest condo developer, Tridel, to integrate its social media platform into the real estate company's new and existing projects.

Bazinga is a little like Facebook — allowing residents to chat with each other and building staff — and also lets users book amenities, access important documents, and receive news about their community.

"Think of it as your building's (Facebook) wall but it's very interactive," says Bazinga founder Joseph Nakhla.

"You can post things, there's alerts — like keep an eye open on this issue, did anyone lose a bag, is anyone looking for a car pool partner — information on nearby businesses. It's very specific conversations that are occurring on the platform, what differentiates it from other platforms is there's heavy utility in there.

"And it's private, it's secure, it has only the people who are owners or tenants, there's no such thing as an anonymous presence on the platform."

Before the Tridel contract, Bazinga was connected to more than 500 buildings, says Nakhla, noting that the social platform is also being used by builders of subdivisions and gated communities.

Securing the deal with Tridel, which he called "a blue-chip brand," is a huge win for the company as it works to expand the concept not just in Canada, but in the U.S. and abroad.

"The No. 1 thing is validation," he says. "And it gives us access to essentially the largest community developer moving forward in the country, which increases our home portfolio."

Developers are excited about the ability to start communicating online with homeowners before their building is even built, Nakhla says. Digital tools include an app to manage the pre-delivery inspection process on a mobile device.

Developers of new buildings pay a licensing fee to implement Bazinga up front, while existing properties that want the service will have the cost paid by the property management company or maintenance fees.

Nakhla says Bazinga costs no more than $2 per user per month, which he says compares well against the typical costs for photocopying and postage that condo boards pay.

"Just eliminating paper and photocopying and postage costs you pretty much save money," he argues.

"We're all about suppressing paper and killing that cost out of everyone's budget."

Nakhla says he eventually wants Bazinga to be free and monetized by selling other services on the platform. He imagines integrating the offerings of other companies — like insurance brokers, for example— into the website and taking a commission when users pay for services within Bazinga.

As for the social network's name, Nakhla says it is a nod to the "Big Bang Theory" catchphrase popularized by the character Sheldon Cooper and notes that it was legally cleared.

"We have an agreement with the show, we're not stepping on their toes and vice versa."

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Winnipeg Cheapskate: School supply shopping

View more like this

Photo Store Gallery

  • A goose heads for shade in the sunshine Friday afternoon at Woodsworth Park in Winnipeg - Day 26– June 22, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • A pelican comes in for a landing Wednesday afternoon on the Red River at Lockport, Manitoba - Standup photo- June 27, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

What do you think of the new Blue Bombers uniforms?

View Results

View Related Story

Ads by Google