The Canadian Press - ONLINE EDITION

Yahoo expands mobile toolkit with acquisition of Flurry's app analytics, ad campaign designer

  • Print

NEW YORK, N.Y. - Yahoo is buying Flurry Inc., a startup that helps other programmers build better mobile applications and craft marketing campaigns for smartphones and tablets.

The deal announced Monday is the latest in a wave of mostly small acquisitions that Yahoo Inc. has made during the two-year reign of CEO Marissa Mayer as the company's tries to attract more traffic on mobile devices.

The shopping spree hasn't yet provided Yahoo with the means to boost its revenue growth at a time more advertising is moving to online services. The Sunnyvale, California, company last week disclosed another lacklustre performance in the April-June period.

Yahoo didn't disclose how much it is paying for Flurry, an indication that the price isn't big enough to affect Yahoo's finances.

Flurry, based in San Francisco, says its analytics are used by 170,000 developers.

Yahoo is counting on Flurry to provide it with the tools to work with more developers of mobile apps.

With most of its traffic now coming on mobile devices, Yahoo said its mobile ad revenue has more than doubled during the past year.

Yahoo's rivals already run services similar to Flurry.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Your Vote: The Blue Bombers All-Time Team

View more like this

Photo Store Gallery

  • Water lilys are reflected in the pond at the Leo Mol Sculpture Garden Tuesday afternoon. Standup photo. Sept 11,  2012 (Ruth Bonneville/Winnipeg Free Press)
  • JOE.BRYKSA@FREEPRESS.MB.CA Local-(Standup photo)- Humming Around- A female ruby -throated hummingbird fly's through the bee bomb  flowers Friday at the Assiniboine Park English Garden- Nectar from flowers are their main source of food. Hummingbirds wings can beat as fast as 75x times second. Better get a glimpse of them soon the birds fly far south for the winter - from Mexico to South America- JOE BRYKSA/WINNIPEG FREE PRESS- Sept 10, 2009

View More Gallery Photos

Poll

Should the federal government be able to censor how Ottawa is portrayed in the CMHR?

View Results

Ads by Google