August 31, 2015


Canada

Maple Leaf Forever

Youth players model the new Canadian Olympic team hockey jerseys as they are unveiled in Toronto on Tuesday. (Frank Gunn / The Canadian Press)
The jerseys unveiled Tuesday will be worn exclusively in competition by the men’s, women’s and sledge hockey teams representing Canada.  (Nike Inc.)
Inside each jersey’s collar, players will find 12 gold maple leaves to represent Hockey Canada’s total number of Olympic and Paralympic gold medals – eight in men’s hockey, three in women’s and one in sledge.  (Nike Inc.)
The jersey weighs 448 grams, 15 per cent lighter than the 2010 hockey jersey.  (Nike Inc.)
The jersey and socks are made from 73 per cent recycled polyester. (Nike Inc.)
“When designing the new uniforms, we were very purposeful in our approach of blending Canada’s rich hockey history and tradition with the performance needs of today’s athletes,” said Ken Black, senior creative director for Nike, in a release. (Nike Inc.)
Officials said each jersey is made from up to 17 recycled plastic water bottles, and the sock uses an average of five plastic bottles.
Canada will be the only team in Sochi with a third jersey.
“These jerseys are distinctly Canadian and will ignite our nation’s pride each time Canada’s athletes take to the ice to represent their country and the Canadian Olympic and Paralympic teams.” - Bob Nicholson, Hockey Canada president. (Nike Inc.)
“For many, the red and white are not mere colours and the maple leaf is not just another symbol; rather, it has become a part of our very own identity. It stands as a reminder that despite our perceived differences, we as a nation share a passion and a tradition with the capacity to unite regions, languages and cultures.” - Marcel Abut, Canadian Olympic Committee president. (Nike Inc.)
Youth players model the new Canadian Olympic team hockey jerseys as they are unveiled in Toronto. (Frank Gunn / The Canadian Press)
Youth players model the new Canadian Olympic team hockey jerseys as they are unveiled in Toronto on Tuesday. - (Frank Gunn / The Canadian Press)
The jerseys unveiled Tuesday will be worn exclusively in competition by the men’s, women’s and sledge hockey teams representing Canada. - (Nike Inc.)
"The iconic red jersey celebrates the rich history of hockey in Canada. From the vintage-inspired logo on the new lightweight front crest to the Canadian flag on the sleeve and the maple leaf graphics on the shoulders, the new jersey represents Canada from top to bottom." -Hockey Canada - (Nike Inc.)
"Unmistakably Canadian, the white jersey is the perfect complement to the red. With ‘Canada’ standing out proudly in red on the white background of the front logo and the country’s colours flowing through the asymmetrical stripe on the left arm, this jersey is a perfect representation of the pride Canadians feel when it comes to hockey." -Hockey Canada - (Nike Inc.)
"Inspired by memorable vintage Team Canada jerseys, this jersey will inspire our Olympians to win again. The bold ‘Canada’ word mark on the chest reminds the world of Canada’s hockey heritage, while the gold piping on the badges and gold maple leaf on the shoulders remind the world of Canada’s goal to win gold medals in Sochi." -Hockey Canada - (Nike Inc.)
Inside each jersey’s collar, players will find 12 gold maple leaves to represent Hockey Canada’s total number of Olympic and Paralympic gold medals – eight in men’s hockey, three in women’s and one in sledge. - (Nike Inc.)
The jersey weighs 448 grams, 15 per cent lighter than the 2010 hockey jersey. - (Nike Inc.)
"Lighter graphic executions create a modern uniform and sport feel." - Hockey Canada - (Nike Inc.)
"The jersey has a redesigned modern neckline for a refined fit, with a flywire-covered neck area to provide a closer fit that prevents slipping and increases comfort." - Hockey Canada - (Nike Inc.)
The jersey and socks are made from 73 per cent recycled polyester. - (Nike Inc.)
“When designing the new uniforms, we were very purposeful in our approach of blending Canada’s rich hockey history and tradition with the performance needs of today’s athletes,” said Ken Black, senior creative director for Nike, in a release. - (Nike Inc.)
Officials said each jersey is made from up to 17 recycled plastic water bottles, and the sock uses an average of five plastic bottles. "The plastic bottles are chopped into flakes, then melted down to form yarn that is spun into fabric, reducing energy consumption by up to 30 per cent compared to manufacturing virgin polyester," said Hockey Canada. - (Nike Inc.)
Canada will be the only team in Sochi with a third jersey. "I'm not sure how much we'll wear it, but it'll be on the ice sometime during the Olympic games in Sochi," Hockey Canada president and CEO Bob Nicholson said. "The fans like black, there's no question, and so do the players. But our real colours are red and white." - (Nike Inc.)
“These jerseys are distinctly Canadian and will ignite our nation’s pride each time Canada’s athletes take to the ice to represent their country and the Canadian Olympic and Paralympic teams.” - Bob Nicholson, Hockey Canada president. - (Nike Inc.)
“For many, the red and white are not mere colours and the maple leaf is not just another symbol; rather, it has become a part of our very own identity. It stands as a reminder that despite our perceived differences, we as a nation share a passion and a tradition with the capacity to unite regions, languages and cultures.” - Marcel Abut, Canadian Olympic Committee president. - (Nike Inc.)
Youth players model the new Canadian Olympic team hockey jerseys as they are unveiled in Toronto. - (Frank Gunn / The Canadian Press)

There's been much gnashing of teeth over the newly unveiled Canadian Olympic hockey jerseys for the 2014 Sochi Games. But for Canadian athletes, there is only one fashion style that matters. And it doesn't hurt if it accessorizes well with gold.

 

'It could be a bed sheet sewn together, it doesn't matter. There's so much more to it than what the jersey looks like. I think at the end as long as gold matches with your jersey, it doesn't really matter'

-- 2002 Olympic champion Theoren Fleury tells Callum Ng, writer for Olympic.ca

 

'All I really wanted was to be an Olympian and to do it for Canada, to wear that Maple Leaf'

-- Winnipegger Clara Hughes, one of Canada's most decorated Olympic athlete

 

'The first jersey I ever got to wear "for real" in hockey was actually a practice jersey. I was on a conditional tryout with Team Canada for the 1998 Olympics in Nagano, Japan. When I arrived at the rink I had my own room. I entered the change room and hanging all by itself was a grey practice jersey with the Hockey Canada logo on it. It was glorious. It was then that I realized that I needed to perform as well as I could and do the jersey proud'

-- Winnipegger Sami Jo Small, two-time Olympic champion, in interview with Olympic.ca's Ng

$140

Cost of replica jerseys

 

$450

Cost of same ultra-lightweight jersey Canadian players will be wearing

 

448

Weight in grams, making it 15 per cent lighter than the Vancouver 2010 Olympic jersey

 

17

The number of recycled plastic water bottles each jersey is made from

 

5

Number of recycled bottles used to make socks

 

1920

The source of inspiration -- the Canadian team that won gold at the Antwerp, Belgium Summer Olympics in 1920

 

Republished from the Winnipeg Free Press print edition October 12, 2013 D3

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