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The Canadian Press - ONLINE EDITION

Canada's Aimia sets up joint marketing venture with U.K.'s Sainsbury's

By: The Canadian Press

Posted: 09/20/2012 9:14 AM | Comments: 0 | Last Modified: 09/20/2012 9:41 AM

An AIMIA logo is shown at the company's annual general meeting in Montreal, Friday, May 4, 2012. THE CANADIAN PRESS/Graham Hughes

MONTREAL - Aimia, formerly Groupe Aeroplan, has set up a joint venture with U.K.-based Sainsbury's to provide marketing services such as targeted ads and offers to be used by the grocery store chain's suppliers.

The joint venture will give Sainsbury's suppliers a "one-stop shop" for advertising to customers both in store and online, Aimia (TSX:AIM) said Thursday.

"We will help Sainsbury's suppliers to plan, manage and deliver fully integrated campaigns more effectively to the millions of customers who visit Sainsbury's stores or shop online each week," said David Buckingham, chief executive officer of the joint venture, Insights 2 Communication.

The licensing and supply agreements will be for six years. Financial terms of the agreement weren't released.

Aimia said the joint venture will give it access to additional revenues, but due to the timing of the transaction and the terms of the arrangement, there will be no material impact in fiscal 2012.

Aimia has already said it expects its expertise in analyzing consumer shopping habits to add more revenue and more global clients in the next few years.

The Montreal company also provides data analytics to clients such as Australian grocer Coles, U.S.-based drugstore chain CVI and Canada's Sobeys grocery chain.

The company's data analytics business analyzes shopping habits to allow businesses to provide relevant offers and discounts to their customers.

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