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Winnipeg Free Press - PRINT EDITION
Daily and Weekly Features
Retail Advertising
Regular features
Business Builders
Frequency contracts are available for small space advertising to keep your company's name top of mind for the customer. This contract provides a substantially discounted rate for a frequency program of three times per week. Copy changes are allowed once a month
Advertising Rates
| 3x per Week 13 times per month |
Sun - Wed | Thurs - Fri | Saturday |
| Yearly | $2.67 | $2.69 | $3.20 |
| 6 Months | $2.78 | $2.81 | $3.35 |
| 3 Months | $3.02 | $3.05 | $3.62 |
| 1 Month | $3.51 | $3.55 | $4.22 |
Advertising Sizes - Contact Advertising Department
Earlugs
An earlug is an advertisement placed at the top left hand corner of the page within the masthead providing excellent visibility. Frequency Discounts available.
Advertising Rates - Front Page Earlugs
| Sun.-Wed. | Thurs.-Fri. | Saturday |
| (Includes full colour) $400.00 | (Includes full colour) $450.00 | (Includes full colour) $600.00 |
Advertising Rates - Section Cover Earlugs
| Sun.-Wed. | Thurs.-Fri. | Saturday |
| $200.00 | $250.00 | $400.00 |
| (for full colour add) $146.00 | (for full colour add) $148.00 | (for full colour add) $174.00 |
Earlug size - 18 lines deep x 2" Wide
Island Position - Stock Page
Sunday Money Matters
(7 column format)
These prominent positions in the Sunday Money Matters section provide an advertiser exclusivity on the page. The advertisement, 100 x 5, is placed in the center of the Stock Page. Contract or casual rate, plus 15% position charge. Spot red available at 25%.
Front Page Cover Banner Position
Advertisement Size
30 lines deep x 10 columns wide
Advertising Rates
Sun. - Wed. : $2,405.00
Thurs. - Fri. : $2,428.00
Saturday - $3,260.00
*Pricing includes full colour
"B" Section Cover Banner Position
Advertisement Size
40 lines deep x 10 columns wide.
Advertising Rates
Sun. - Wed. : $1,870.00
Thurs. - Fri. : $1,888.00
Saturday - $2,716.00
*Pricing includes full colour
Section Cover Positions
Advertising Rates
Contract or casual rate, plus 15% position charge. Colour Extra
Advertisement Size
Minimum 30 lines deep x 10 columns wide. Maximum 40 lines deep x 10 columns wide.
Business Spotlight
A full page of editorial and advertising content devoted to your business, products and services. Your advertising representative will arrange to have a writer interview you and a photographer will take photos. The advertiser pays 75% of a full page based on contract rates. Plus Free spot red. Designed to assist businesses with a creative and interesting way to promote special events. The feature is available to individual businesses three times per calendar year, a minimum of four months apart.
Weekly Targeted Sections
Travel
From packages to out-of-the-way tours, our travel experts help readers decide. Travel is a special section in each Saturday Winnipeg Free Press. Advertising rates are based on contract rates
TV Plus
TV Plus is a complete weekly guide to television, distributed in Saturday’s Winnipeg Free Press, with daily grids and highlights that enable readers to select the best shows, plus entertainment news, a column by Free Press television writer Brad Oswald, an entertainment-related crossword puzzle and much more
Advertising Sizes and Rates
| WIDTH | DEPTH | 1 x | 26 x | 52 x | |
| Full Page | 8.5" | 10.25" | $2,943 | $2,570 | $2,445 |
| 1/2 Horizontal | 8.5" | 5" | $1,639 | $1,423 | $1,358 |
| 1/2 Vertical | 4.167" | 10.25" | $1,639 | $1,423 | $1,358 |
| 56x2 | 4.167" | 4" | $832 | $725 | $693 |
| 56x1 | 2.125" | 4" | $426 | $374 | $328 |
| 70x2 | 4.167" | 5" | $1,142 | $1,018 | $988 |
| 42x2 | 4.167" | 3" | $945 | $837 | $729 |
| Inside Banner | 8.5" | 2" | $1,174 | $1,082 | $1,050 |
| Inside Front Cover | 8.5" | 10.25" | $3,407 | $3,035 | $2,912 |
| Outside Back Cover | 8.5" | 10.25" | $3,899 | $3,576 | $3,252 |
| Centre Spread | 18.25" | 10.25" | $6,257 | $5,884 | $5,761 |
| Colour Charges: | Black + Spot Red $371.00 4-Colour process $745.00 |
Comics Plus
This pre-printed colour section includes games for children as well as many of North America’s top comic strips. Prime advertising positions are available at great rates in this section which serves a diverse range of demographics. Advertising deadline: 2 weeks prior. All prices quoted are net and include full colour (advertiser supplies negatives).
Advertising Sizes and Rates
| WIDTH | DEPTH | 1 x | 12 x | 26 x | 52 x | |
| Outside Back Full Page | 10 1/4" | 11" | $3,675 | $3,300 | $2,975 | $2,675 |
| 1/2 Horizontal | 10 1/4" | 5 1/2" | $2,100 | $1,900 | $1,700 | $1,525 |
| Page 5 Banner | 10 1/4" | 3 1/2" | $1,450 | $1,300 | $1,175 | $1,050 |
| Front Page Banner | 10 1/4" | 2 1/2" | $1,650 | $1,500 | $1,350 | $1,200 |
Sunday Homes
Information about new homes, resale homes and renovation projects can all be found in the Sunday Homes section of the Winnipeg Free Press. Sunday Homes provides advertisers with a prime location to showcase their products before a qualified buying public. And there's a bonus for advertisers: Sunday Homes is also delivered to a wide selection of non-subscribing homes.
Advertising Rates
Casual or Contract Rate plus an additional 20%. Colour extra.
Auto Showcase
This informative, full-colour section reviews new models, monitors developments in the automobile industry and provides information that's important to the motoring public. Automotive Showcase includes advertisements from a wide selection of Winnipeg auto dealers and from brand manufacturers, as well as a huge selection of late-model used-vehicle picture listings.
Advertising Rates - Contact Advertising Department
The Tab
This Entertainment focused pre-printed publication will reach all of the Winnipeg Free Press readers every Thursday as a section of the daily paper. It is designed to appeal to younger adults (ages 18 to 39), with content including music and video reviews, the bar scene etc.
8 Column Tabloid
| WIDTH | DEPTH | Advertising Cost | Additional for Full Colour | Additional for Spot Red | |
| Front Page Banner | 10 3/8" | 2" | $1,144 | Included | N/A |
| Full Page | 10 3/8" | 11 3/8" | $2,860 | $572 | $234 |
| 1/2 Vertical | 5 1/8" | 11 3/8" | $1,716 | $364 | $156 |
| 10 3/8" | 5 5/8" | $1,716 | $364 | $156 | |
| 1/4 | 5 1/8" | 5 5/8" | $801 | $208 | $104 |
| Banner | 10 3/8" | 2" | $416 | $104 | $52 |
Booking Deadline: Thursday prior to publication
Material Deadline: Friday prior to publication
Career Advertising
The Career section, which is pre-printed and distributed inside the Saturday Winnipeg Free Press, includes the Career Connections column by Barb Bowes and a weekly job profile.
Advertising Rates: Saturday - $6.95/agate line. Sunday pick-up $2.07/agate line. All other days at regular rate. 4 Colour process available for $195.88
Booking Deadline: Tuesday prior to publication.
Material Deadline: Wednesday prior to publication
Contract rates and business builder rates do not apply.
Box Number Charges: Boxes will be open for 21days from first insertion of ad. Pickup replies $26.00. Mail replies (3x per week) $46.00. E-Boxes – 15 days $34.00
Republished from the Winnipeg Free Press print edition September 27, 2002 $sourceSection$sourcePage
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