Retail Advertising

MECHANICAL REQUIREMENTS Standard Layout and Printed Size
Columns Material Width Picas Points
1 1 1/16" 6 6
2 2 1/4" 13 6
3 3 3/8" 20 6
4 4 9/16" 27 6
5 5 3/4" 34 6
6 6 7/8" 41 6
7 8 1/16" 48 6
8 9 3/16" 55 6
9 10 3/8" 62 6
10 11 9/16" 69 6

Depth of column material 21 1/2" (charged as 301 lines)." />
Retail Advertising

MECHANICAL REQUIREMENTS Standard Layout and Printed Size
Columns Material Width Picas Points
1 1 1/16" 6 6
2 2 1/4" 13 6
3 3 3/8" 20 6
4 4 9/16" 27 6
5 5 3/4" 34 6
6 6 7/8" 41 6
7 8 1/16" 48 6
8 9 3/16" 55 6
9 10 3/8" 62 6
10 11 9/16" 69 6

Depth of column material 21 1/2" (charged as 301 lines)." /> Deadlines and Mechanical Specifications - Winnipeg Free Press

Winnipeg Free Press - PRINT EDITION

Deadlines and Mechanical Specifications

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Retail Advertising

MECHANICAL REQUIREMENTS

Standard Layout and Printed Size

Columns Material Width Picas Points
1 1 1/16" 6 6
2 2 1/4" 13 6
3 3 3/8" 20 6
4 4 9/16" 27 6
5 5 3/4" 34 6
6 6 7/8" 41 6
7 8 1/16" 48 6
8 9 3/16" 55 6
9 10 3/8" 62 6
10 11 9/16" 69 6

Depth of column material 21 1/2" (charged as 301 lines).
Ten columns to a page.
Full page type space, 11 9/16" wide by 21 1/2" deep.
Double truck, 24" wide x 21 1/2" deep. (72 picas wide each page.)
Charged as 21 columns (6321 lines).
(14 agate lines per column inch.)

Printing Method
Offset Negs. - Right reading, emulsion side down, 100 line screen. 30% dot gain, 240% ink limit.

Digital Ad Material (Preferred)
All digital files, whether on disk or delivered electronically, should be Mac compatible. Please include all files necessary for output.
Call the Winnipeg Free Press Pre-Press department for more information - 697-7020.

B/W Reproduction Material
Acceptable in order of preference - 100 line screen.
Veloxes, PMT's, screened same size.

Process Colour Material*
Acceptable in order of preference - Same size, 100 line screen.
a) Colour separated negatives.
b) Separated screened veloxes.
* Process colour material requiring separation will be processed at advertiser's expense.

COPY DEADLINE
- INCLUDING MODEM AND ELECTRONIC FILES
Complete advertising material required by 4 p.m. four working days prior to publication (e.g. 4 p.m. Wednesday for Monday).
Exception: Saturday Faith page - 5 p.m. Monday;
Saturday Careers - 5 p.m. Tuesday;
Friday Auto Showcase - 5 p.m. Tuesday

POSITION GUARANTEE
All advertisements take run-of-paper position unless guaranteed with a PAID 15% premium. The Free Press will attempt to honour all other position requests, however, the unavailability of a requested position is not considered grounds for non-payment or re-runs.

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Republished from the Winnipeg Free Press print edition September 27, 2002 $sourceSection$sourcePage

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