Historic Article

Winnipeg Free Press - PRINT EDITION

Deadlines and Mechanical Specifications

By: Staff Writer

Posted: 09/27/2002 5:57 PM | Comments: 0

Retail Advertising

MECHANICAL REQUIREMENTS

Standard Layout and Printed Size

Columns	Material Width	Picas	Points
1	1 ¹/₁₆"	6	6
2	2 ¹/₄"	13	6
3	3 ³/₈"	20	6
4	4 ⁹/₁₆"	27	6
5	5 ³/₄"	34	6
6	6 ⁷/₈"	41	6
7	8 ¹/₁₆"	48	6
8	9 ³/₁₆"	55	6
9	10 ³/₈"	62	6
10	11 ⁹/₁₆"	69	6

Depth of column material 21 ¹/₂" (charged as 301 lines).
Ten columns to a page.
Full page type space, 11 ⁹/₁₆" wide by 21 ¹/₂" deep.
Double truck, 24" wide x 21 ¹/₂" deep. (72 picas wide each page.)
Charged as 21 columns (6321 lines).
(14 agate lines per column inch.)

Printing Method
Offset Negs. - Right reading, emulsion side down, 100 line screen. 30% dot gain, 240% ink limit.

Digital Ad Material (Preferred)
All digital files, whether on disk or delivered electronically, should be Mac compatible. Please include all files necessary for output.
Call the Winnipeg Free Press Pre-Press department for more information - 697-7020.

B/W Reproduction Material
Acceptable in order of preference - 100 line screen.
Veloxes, PMT's, screened same size.

Process Colour Material*
Acceptable in order of preference - Same size, 100 line screen.
a) Colour separated negatives.
b) Separated screened veloxes.
* Process colour material requiring separation will be processed at advertiser's expense.

COPY DEADLINE
- INCLUDING MODEM AND ELECTRONIC FILES
Complete advertising material required by 4 p.m. four working days prior to publication (e.g. 4 p.m. Wednesday for Monday).
Exception: Saturday Faith page - 5 p.m. Monday;
Saturday Careers - 5 p.m. Tuesday;
Friday Auto Showcase - 5 p.m. Tuesday

POSITION GUARANTEE
All advertisements take run-of-paper position unless guaranteed with a PAID 15% premium. The Free Press will attempt to honour all other position requests, however, the unavailability of a requested position is not considered grounds for non-payment or re-runs.

Need Help?

Republished from the Winnipeg Free Press print edition September 27, 2002 $sourceSection$sourcePage

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories? Please use the form below and let us know.

* Required

In which story did you find the error? *
Please post the headline of the story or the title of the video with the error.
What was the error? *
Please post exactly what was wrong with the story.
What should we have written?
Please indicate your source for the correct information.
Who else should we interview to improve this story?
Please include any contact information you may have.
Can we contact you in the future for advice on stories about this topic?
Yes

No
First Name: *
Last Name: *
E–mail Address: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Phone: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Colour:
Are you blue? If you can see this, leave it blank and get some CSS support.
Enter the words that you see: * This is to prevent our forms from being filled out automatically.
You have failed to correctly identify the words in the box above. Please try again.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.