Winnipeg Free Press - PRINT EDITION

Tattoos, piercings go upscale at new Osborne Village salon

  • Print
NO longer just the domain of bikers and punk bands, tattoos and body piercing have become mainstream fads.

Since the mid-'90s -- when actors and athletes began posing on magazine covers sporting custom tattoos, young people began jumping on the trend. And thanks to the likes of Britney Spears and Christina Aguilera, pierced belly buttons and noses have become must-have fashion accessories for today's teenage girls.

But over the last couple of years, skin art has become even more commonplace, as university students, professionals, and middle-aged moms and dads head to the tattoo parlours.

One recent American study found that one of every seven adults has a tattoo, and that this number doubles among the under-35 set.

Canadian sociologist Michael Atkinson -- who's book Tattooed: The Sociogenesis of a Body Art, will be available this July, says that women, in particular, are heading to tattoo parlours in surprising numbers. They now make up about 65 per cent of the customers.

Boyfriends and girlfriends are celebrating anniversaries by getting matching tattoos, housewives are marking a milestone birthday with a tattoo, and mothers and daughters bond as they help each other choose between a butterfly or a rose for their ankles.

But stepping through the door of a tattoo parlour can be intimidating. Many are windowless, cramped spaces, with burly-looking guys behind the counter.

So a new tattoo and body-piercing salon in Osborne Village is aiming to attract this widening consumer base by creating a shop that is upscale, friendly and inviting.

"There is a huge cross-section of people that would love to have body modification work done -- it's all the rage," says Jolyn Hoogstraten, who along with co-owner Margo Juras, has just opened the doors of Osborne Village Ink. "It's like jewelry, it has become fashion, so people who have never thought of getting a tattoo before are coming in."

Hoogstraten describes Osborne Village Ink as "high-end and classy without being snotty." She has pulled together a group of experienced tattoo artists to work at the shop, including Cam Von Cook and Fidel Romero, and piercer Andrea Farrell.

So who in Winnipeg is getting tattoos?

"You would be surprised what is under those suits," says Juras with a sly smile, noting that she has put tattoos on everyone from police officers to professionals to grandmothers.

Guys tend to go for tattoos on their upper arms while girls are more likely to choose a mostly unseen spot, with ankles, shoulders and the base of the spine the most popular locations.

Juras says most people work with the tattoo artist to create a personalized and unique design. Memento tattoos are also all the rage, with people creating special designs to celebrate a birthday or the birth of a child. Juras recalls one couple who had wedding rings tattooed on their fingers.

When it comes to catalogue designs, flowers, water/fire symbols, Old English writing, and good and evil themes are popular, she adds.

And apparently all that ink about Angelina Jolie's "Billy Bob" tattoo fiasco hasn't blotted out the desire to get their partner's tattoo on themselves. Juras says they try to convince the couple that at the very least they should use red ink, instead of black. It's easier to remove later.

A small tattoo will cost you about $100, with the average-sized tattoo ranging from $200 to $400.

Belly buttons, noses, eyebrows and tongues are the most popular sites for piercing and they can cost anywhere between $40 and $120, including jewelry.

Osborne Village Ink plans to display paintings from local artists and sell band wear, piercing jewelry and various one-of-a-kind items. "Our salon is eclectic," says Hoogstraten. "Just like the Village."

Osborne Village Ink is located at 188 Osborne St. (453-4850).

Republished from the Winnipeg Free Press print edition August 7, 2003 $sourceSection$sourcePage

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Preview: Sherlock Holmes and the Case of the Jersey Lily

View more like this

Photo Store Gallery

  • Perfect Day- Paul Buteux walks  his dog Cassie Tuesday on the Sagimay Trail in Assiniboine Forest enjoying a almost perfect  fall day in Winnipeg- Standup photo – September 27, 2011   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • PHIL HOSSACK / WINNIPEG FREE PRESS 070619 LIGHTNING ILLUMINATES AN ABANDONED GRAIN ELEVATOR IN THE VILLAGE OF SANFORD ABOUT 10PM TUESDAY NIGHT AS A LINE OF THUNDERSTORMS PASSED NEAR WINNIPEG JUST TO THE NORTH OF THIS  SITE.

View More Gallery Photos

Poll

Are you worried Ebola might make its way to Canada?

View Results

View Related Story

Ads by Google