It’s not Beatlemania, but it’s close.
There are about 3,000 tickets left for Paul McCartney’s Aug. 12th show at Investors Group Field, representing less than 10 per cent of the facility’s expected capacity of between 32,000 and 35,000.
While much of the buzz surrounding the start of ticket sales on Monday morning was that the show would sell out within hours, nobody involved on the promotions side is the least bit disappointed.
"We’re very, very pleased. It’s well on its way to selling out," said Ian Low, executive vice-president at Live Nation. "We labeled the McCartney show as three arenas."
By comparison, most concerts at the MTS Centre have a capacity of about 11,000.
So-called "mature" shows tend to sell out a little more slowly than concerts by teen heartthrobs, he said.
"A lot of it has to do with kids being totally tuned into social media, more so than mature concertgoers," he said.