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CMHR begins ad campaign as opening nears

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Today marks 100 days until the Canadian Museum for Human Rights opens its doors to the public Sept. 20.

As part of an ongoing national awareness campaign, new video spots have begun airing nationwide, promoting the museum as travel destination and global hub of human rights education.

"These new videos truly capture both the scale and spirit of the Canadian Museum for Human Rights," Stuart Murray, the museum's president and CEO said in a press release.

"Not only are the videos visually stunning, they celebrate the museum's unique relevance to Canadians in all parts of the country."

Two of the four new videos have begun to air on national TV networks in English and French. The other two will be distributed later this summer. The spots are being run at no cost as public service announcements.

They were produced by Winnipeg's Lank/Beach Productions with animation and special effects developed by Winnipeg's Systematic Design Inc., the press release said. The background music in the videos is an original composition by Joe Silva of Winnipeg's Purescape Recordings, and features the voices of Winnipeg schoolchildren. Both the French and English voiceovers are performed by Winnipeggers Carole Freynet-Gagné and Bonnie Dickie.

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