Friends of the Canadian Human Rights Museum announced the launch of new fundraising campaign Wednesday morning aimed at promoting the museum as hub for human rights education.
The "Help Me Build It" campaign will market the museum as an educational tool by promoting its value as a centre for discussion of human rights issues.
"In addition to bolstering fundraising, the campaign is designed to raise awareness among Canadians that their newest national treasure will be an international centre of learning where people can engage in discussion, and commit to taking action against hate and oppression," Friends said in statement.
The fundraing arm of the CMHR also announced it has raised close to $8 million in private-sector donations this year, with $2 million being raised in the past two months alone.
To date, Friends of the Canadian Human Rights Museum has raised close to $138 million in pledges for the completion of museum.