The NDP is capitalizing on the popularity of the Winnpeg Blue Bombers and Winnipeg Jets in its latest election TV ad.
In the 60-second clip, called Pride, the party boasts about hiring more doctors and nurses, expanding university and college campuses and several other initiatives during its 12 years in office.
But at the end, it reminds a province entranced by its football team’s success and obsessed with the return of NHL hockey which party was in power when the new stadium initiative was launched and the Jets touched down once again in Winnipeg.
"Together, we’re building a new football stadium. Together we built the MTS Centre. The Jets are coming home. Something big is happening in Manitoba," the ad proclaims. "Let’s not risk Hugh McFadyen’s plans to cancel projects, privatize and cut.
Let’s keep building together. Don’t turn back."
Asked Monday if the NDP was cynically tying itself to the immense popularity of the two professional sports franchises, Labour Minister Jennifer Howard, a campaign spokeswoman, was unabashed. She said she is happy kids will have a chance to see Jets games, just like she did.
"All Manitobans, together, are responsible for the Jets coming back. We’re glad we played a role in it. We’re glad that we could help to build an MTS Centre. We’re glad that we could help to build an economy that can attract and sustain professional sports."
— Larry Kusch