Digital billboards will continue to be unwelcome downtown for advertisements.
The civic downtown development, heritage and riverbank management committee rejected a plea from sign and advertising companies to lift the moratorium so digital billboards could be erected downtown.
A civic report says no new digital billboard has been put up downtown for 20 years, but there have been digital signs put up to promote shows inside the Centennial Concert Hall or the RBC Winnipeg Convention Centre.
But John Hoeschen, a media buyer who sells ads downtown, said he will once again argue in favour of the billboards at the next executive policy committee meeting and city council.
Hoeschen said he doesn't understand how the city can allow digital billboards across the city but not the downtown.
"If it is not good for the downtown how can it be good for the rest of Winnipeg?" he said.
"It is flawed."