Daffodils will be coming up in bunches inside malls, hospitals and Walmarts in Manitoba next week.
Hundreds of volunteers will be selling daffodils for $7 a bunch as a fundraiser for the Canadian Cancer Society. The flowers will be on sale from March 18 to 23, and the society hopes to sell 35,000 bunches.
"To some, the daffodil is just a flower," Heidi Struck, the society's Daffodil Days campaign manager, said in a statement today.
"But to the Cancer Society it is a symbol of strength and courage. It says we will not give up, we will fight back, we will beat cancer."
The sales comes during the society's 75th anniversary of fighting cancer across the country, during which it has spent a total of $1.2 billion for cancer research.
When the society began in the 1940s only 25 per cent of Canadians survived cancer, while today more than 60 per cent survive.
The daffodil fundraiser itself has gone on for several decades, beginning when Lady Eaton held a fundraising tea at the downtown Toronto Eaton's store and decorated the tables with the flower.