14°c Overcast
13°c Rain
Winnipeg Free Press - ONLINE EDITION
Porn-star rum back on Liquor Mart shelves
The Ron de Jeremy rum will again be available at Manitoba Liquor Marts. (HANDOUT)
Related Items
-
Articles
Ron de Jeremy is headed back to Liquor Mart shelves, as Manitoba Liquor Control Commission has found nothing inappropriate about the product.
Bottles of rum bearing the name and likeness of adult-film star Ron Jeremy had been removed following a customer complaint, said Manitoba Liquor & Lotteries spokeswoman Karen Hiebert, describing the decision to remove the product as a matter of erring on the side of caution.
"We’ve reviewed the decision and decided to return the product to our Liquor Mart shelves," Hiebert said in a statement. "In this case, we felt there was nothing inappropriate about the product name or its label."
In January, 26 Liquor Marts in Manitoba began selling Ron de Jeremy, a seven-year-old premium rum produced in Panama. The Manitoba Liquor Control Commission ordered 60 cases of the 80-proof rum, which retailed for $43.75 before taxes for a 26-ounce bottle.
The name of the product is a play on words, as ron means rum in Spanish while the 59-year-old Jeremy is one of the world's best-known porn stars. The Ron de Jeremy product line was launched in 2010 and is marketed as "the adult rum" with a "long, smooth taste" on the company's U.S.-based website.
The bottle's label features Jeremy's face but no reference to his work in thousands of pornographic films. The product went on sale in 26 Manitoba Liquor Mart stores on Jan. 24 but was removed from Liquor Mart shelves nine days later, said Andreas Runesson, managing director of operations for Simplicity Wines, the product's Winnipeg-based importer.
The product will return soon, Hiebert said.
More Local
- Back to Top
- Return to Local
More Local
(1 of 50 articles for this week)
Fire damages St. Vital home
05/19/2013 11:13 AM 0A home in St. Vital sustained $40,000 in damage after a fire Sunday.
Five fire units responded to a basement fire ...
Poll
Most Popular Local
- Police identify slaying victims
- North End proud
- Fishing for fashion
- Man charged, victims identified in double homicide
- Take me off your guest list, Harper
- Fire damages St. Vital home
- Actor works to disable bullying
- The end of the credit card?
- Katz bogeys again
- Leaving a gang isn't easy — Sidney Letandre, now a paraplegic, knows it all too well
- Charleswood deaths being investigated as domestic incident
- Man charged, victims identified in double homicide
- Co-worker 'sick' today? Maybe it's the $17M flu
- '2 minutes after I read the winning numbers, I retired': Winnipeg lotto winner
- Sex charges for ex-club boss
- An uncommon phenomenon
- Aboriginal leader Elijah Harper dies
- 'Responsible Winnipeg' ads appear on sign run by mayor-owned Goldeyes' baseball park
- Woman killed in head-on crash in southwestern Manitoba
- Restaurant Dubrovnik demolished
- Hundreds pitch in to dig out houses damaged, destroyed by Ochre Beach ice floe
- A child-custody catastrophe
- Charleswood deaths being investigated as domestic incident
- Man charged, victims identified in double homicide
- Co-worker 'sick' today? Maybe it's the $17M flu
- '2 minutes after I read the winning numbers, I retired': Winnipeg lotto winner
- Parents, community relieved and elated as missing boy found safe
- No threat from bag found at Winnipeg Square
- Man missing since 2009 found safe
- Earls on Main going, but new one coming
- Fishing for fashion
- North End proud
- Province announces service for Elijah Harper
- Aboriginal leader Elijah Harper dies
- Take me off your guest list, Harper
- Police identify slaying victims
- Actor works to disable bullying
- Katz bogeys again
- King of Veggies rules these parts
- Who says house calls are a thing of the past?
- An uncommon phenomenon
- Province introduces changes to rules governing landlords, renters
- Crushing blow for amateur sport
- Ochre Beach residents are 'thankful everybody got out'
- Aboriginal leader Elijah Harper dies
- Hundreds pitch in to dig out houses damaged, destroyed by Ochre Beach ice floe
- Fishing for fashion
- Woman killed in head-on crash in southwestern Manitoba
- Sex charges for ex-club boss
- Giving your money, and expertise, to charity
- Hundreds pitch in to dig out houses damaged, destroyed by Ochre Beach ice floe
- A child-custody catastrophe
- Mental-health patients get own ER
- Black market in moose thrives
- An uncommon phenomenon
- Steen invests $1M in family entertainment centre
- Earls on Main going, but new one coming
- Province introduces changes to rules governing landlords, renters
- Crushing blow for amateur sport
- Boost same-sex curricula: union
Ads by Google
You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.
Have Your Say
New to commenting? Check out our Frequently Asked Questions.
The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.