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Silver Jeans donates $500K to Assiniboine Park Conservancy

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Winnipeg’s Silver Jeans Co. has donated a half a million dollars to the Assiniboine Park Conservancy’s Imagine a Place Campaign.

The conservancy said the donation will be "recognized" in the Snowy Owl Habitat within the four-hectare Journey to Churchill exhibit, which is scheduled to open on July 3.

With the Silver Jeans donation, the Imagine a Place Campaign has now raised over $124 million towards its $200-million redevelopment goal.

"Silver Jeans Co. is thrilled to support the Assiniboine Park Conservancy’s Imagine a Place Campaign and the Snowy Owl Habitat in the new Journey to Churchill exhibit," said Bob Silver, CEO of Western Glove Works, the parent company to Silver Jeans.

Silver is also part owner of the Winnipeg Free Press.

"This project will not only bring the beauty and wonder of the most majestic animal species indigenous to the northern climates to the people of Winnipeg, but also educate our community on the very important global issues of climate change and conservation," Silver added.

The Snowy Owl Habitat, which will be big enough to accommodate up to 10 to 12 owls, contains a variety of natural elements that will create a realistic and stimulating environment for the birds. The Zoo’s six snowy owls will move into the new space shortly before the opening of Journey to Churchill exhibit.

"The snowy owls are the first animals people will see when they enter Journey to Churchill and this beautiful habitat will set the tone for an amazing visitor experience," said Assiniboine Park Conservancy president and CEO Margaret Redmond. "We are so grateful to Silver Jeans Co."

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