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Social media activity to help fund polar bear exhibit

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Hudson the polar bear will make his home at the Journey to Churchill exhibit at the Assiniboine Park zoo.

PHIL HOSSACK / WINNIPEG FREE PRESS ARCHIVES Enlarge Image

Hudson the polar bear will make his home at the Journey to Churchill exhibit at the Assiniboine Park zoo. Photo Store

The local zoo is taking its fundraising efforts to the cyber-social stage.

The Assiniboine Park Conservancy, along with RBC Royal Bank, is partnering together for a social media campaign designed to raise money for the Journey to Churchill exhibit.

For every post on Facebook or Twitter from the Help Polar Bears Now website, RBC Royal Bank will donate one dollar to the Assiniboine Park Zoo’s polar bear exhibit.

Journey to Churchill, which houses the International Polar Bear Conservation Centre, is currently  home to four polar bears. Three of those bears were deemed at-risk by Manitoba Conservation and Water Stewardship.

The 10-acre Journey to Churchill exhibit is expected to be fully open to the public next summer.

History

Updated on Monday, December 9, 2013 at 12:00 PM CST: Link fixed.

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