9°c A few clouds
8°c Light rain
Winnipeg Free Press - PRINT EDITION
Brewing some Jets pride
Special Budweiser beer made with Manitoba water
WAYNE GLOWACKI / WINNIPEG FREE PRESS Enlarge Image
Dan Chubey is flanked by Bud reps (left) Lauren Shepherd and Brittany Christiansen with cans of the new Winnipeg Jets fan brew.
Call it nectar from the hockey gods.
Starting Monday, Winnipeg Jets fans will be able to crack open their own "fan brew" as Budweiser launches a limited edition of its world-famous recipe made with Manitoba water.
Winnipeg Jets Fan Brew beer (WAYNE GLOWACKI / WINNIPEG FREE PRESS)
Back during the euphoria of the Jets' home opener on Oct. 9, Budweiser took water from historical landmarks in Winnipeg, including The Forks, the MTS Centre and the Manitoba legislature, put it in a container and took it around town to be blessed by hockey fans.
Some of that water was even poured onto the ice surface at the MTS Centre by Jim Ludlow, president and CEO of True North Sports & Entertainment.
"In honour of the historical return of the Winnipeg jets, we have bottled the pride, passion and energy of all Jets fans in a commemorative fan brew," said Dan Chubey, district sales manager of Labatt Breweries of Canada, which produces Budweiser in Canada.
Just 24,000 two-fours of the fan brew have been produced and they'll be sold at about 100 beer vendors and MLCC locations beginning on Monday. The fan brew will be sold only in specially marked 12-can packages, each of which will come with a numbered certificate of authenticity. Chubey said he expects they'll be gone within a couple of weeks.
An exclusive launch will be held Thursday at the downtown Tavern United location.
Chubey said Budweiser fans wouldn't be able to tell the difference between a can of its regular beer and the fan brew.
"The brewing process for the fan brew is identical to the regular Budweiser brewing process. We took the water from Winnipeg and transported it to our brewery in Edmonton that has been brewing Budweiser for 30 years," he said.
There will also be an official toast of the beer by Jim Ludlow and Bary Benun, president of Labatt, during the second intermission of the Jets game against the Florida Panthers on March 1.
geoff.kirbyson@freepress.mb.ca
Republished from the Winnipeg Free Press print edition February 23, 2012 A2
History
Updated on Thursday, February 23, 2012 at 2:04 PM CST: adds colour photo, adds video
More Local
- Back to Top
- Return to Local
Poll
Proudly brought to you by:
Most Popular Local
- Thieves strip $20K worth of copper wiring from gravel pit
- Cyclist killed on Higgins Avenue was passionate mentor, volunteer
- Pukatawagan RCMP looking for two dangerous suspects
- Gang members get lengthy sentences for jailhouse beating
- Ex-Bomber sued for $4.8M
- WWE's Jericho breaks code in Brazil
- Every year 4,000 children reported missing in Manitoba
- Ex-Hydro boss slams closure
- Union Station to receive $6.5-million makeover
- Man hit before fatal blow, friend testifies
- Bear pulls camper from outhouse, before being shot
- Cyclist killed in collision on Higgins identified
- Cyclist killed on Higgins Avenue was passionate mentor, volunteer
- A SHED is not enough
- Football star's fatal punch probed at manslaughter trail
- Cyclist killed in Higgins Avenue crash
- Sex-scandal inquiry to be heard in city
- Winnipeg man recovering after campground bear attack
- Severe storm warning issued
- Man hit before fatal blow, friend testifies
- Boozy night out, lying cost city man big bucks
- Neighbours shaken by two deaths
- Teen hit by vehicle on Pembina
- Rapid buses rattling homes
- Severe storm warning issued
- Has Gimli gone to pot?
- Bear pulls camper from outhouse, before being shot
- Cyclist killed in collision on Higgins identified
- Triple whammy hits homes
- Cyclist killed on Higgins Avenue was passionate mentor, volunteer
- Pukatawagan RCMP looking for two dangerous suspects
- Ex-Hydro boss slams closure
- His life made our world a better place
- Cyclist killed on Higgins Avenue was passionate mentor, volunteer
- At 100, she's still winning friends and winning at bridge
- Band, council defy feds on aid
- Hydro headquarters named Canada's greenest office tower
- Katz ponders sanity of new rules
- Ex-Bomber sued for $4.8M
- Prairies top preventable deaths list
- Bear pulls camper from outhouse, before being shot
- Pooch paradise, where champion beagles run free
- His life made our world a better place
- Winnipeg man recovering after campground bear attack
- Scientists lash Harper government for pulling plug on Experimental Lakes Area
- He was enjoying view, bear came out of blue
- Weeding out the chemicals
- Diplomat saved thousands from Hitler
- U of W rejects copyright deal as 'money grab'
- Chemicals not par for the course
- Bear pulls camper from outhouse, before being shot
- Has Gimli gone to pot?
- Pooch paradise, where champion beagles run free
- His life made our world a better place
- Scientists lash Harper government for pulling plug on Experimental Lakes Area
- RRC's old gem a beauty
- Attack on hockey ref nets jail time
- Our Village is as good as it gets
- Judge faces second complaint
- Winnipeg man recovering after campground bear attack
Ads by Google
You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.
The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010; View the changes. New to commenting? Check out our Frequently Asked Questions.