The Mona Lisa Ristorante was successful in its bid Friday to erect a digital sign beside its Corydon Avenue building.
The civic appeal committee overturned a board of adjustment decision and planning-staff objections, allowing the restaurant owner to erect two digital signs atop a seven-metre pole.
"There is no earthly reason to deny this," Coun. Harvey Smith (Daniel McIntyre) said, as he echoed the sentiments of the committee members.
The restaurant had been given permission to erect a smaller sign, 2.4 metres in height, that only displayed text.
Business owner Joe Grande, who did not attend the hearing but was represented by lawyer John Prystanski, needed a sign erected atop a pole that would clear the height of the building and one that could display images of restaurant activities.
Grande plans to erect two state-of-the-art digital signs on a free-standing pole towering seven metres from the ground.
The size of the signs would be a combined 2.1 metres by 2.4 metres.
Prystanski said the proposed Mona Lisa sign has an upper segment that is 2.2 metres wide by one metre tall, which would permanently display an image of the restaurant's name and the namesake painting.
Immediately below the top portion would be a digital sign, 2.2 metres wide by 1.75 metres tall, which would display a series of photos of restaurant scenes that would change once every six seconds or longer, in compliance with the city's new regulations.
"The images will be of food, people, even of food being cooked," Prystanski said. "It will show everything related to the restaurant."