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CMHR hoping stars align at Globes

Museum among local groups headed to awards

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The Friends of the Canadian Museum for Human Rights are hoping Hollywood stars can help them reach their capital campaign goal. The group is $8 million short.

PHIL HOSSACK / WINNIPEG FREE PRESS ARCHIVES Enlarge Image

The Friends of the Canadian Museum for Human Rights are hoping Hollywood stars can help them reach their capital campaign goal. The group is $8 million short. Photo Store

The Friends of the Canadian Museum for Human Rights are hoping Hollywood stars can put a big dent in their fundraising needs.

They'll be one of about a dozen Manitoba groups heading down to the Golden Globe Awards next month in Beverly Hills.

While outfits such as the Farmery Brewery, Elman's Kosher Deli Foods and High Tea Bakery will be handing out samples of their beer, pickles and cupcakes and hoping for a little exposure, the Friends will be appealing to movie and television stars to get out their chequebooks to support their cause.

"It will give us a chance to connect with Canadians who live in Los Angeles who are in the business and can get the word out (about the museum)," said Kathi Neal, the Friends' director of communications and marketing.

"We're grateful for the opportunity to really connect with our American counterparts. It's a chance to communicate with (both groups) about the museum."

She said the Friends are still $8 million short of their $150-million capital campaign goal but they don't have a number in mind of what they'd like to bring back.

Gail Asper, the museum's driving force since her father, Izzy, died a decade ago, as well as her younger brother, Leonard, will be part of the Friends' delegation. The museum will open on Sept. 20, 2014.

The Golden Globes trip is once again being organized by Heather Stewart, owner of Lilyfield Cakes and its sister company, Lilyfield Productions. She'll be hosting the "Oh Canada" event at the Peninsula Beverly Hills hotel.

Some of the guests in previous years have included actresses Catherine O'Hara and Neve Campbell and director Ivan Reitman.

"It's a way of spreading the word and marketing your product. They hope to get their product into the hands of the influencers, not necessarily just celebrities, and also the foreign press," said Stewart.

Lawrence and Chris Warwaruk, the owners of the Farmery Brewery and Luxalune Gastropub on Osborne Street, will have their beer available at Oh Canada and their soap -- which is made with beer, of course -- in celebrity gift bags.

"Wouldn't it be great to have a picture of Ryan Reynolds holding our beer?" Chris Warwaruk said.

The Golden Globes are given out annually by the Hollywood Foreign Press Association to recognize excellence in film and television, both domestic and foreign.

geoff.kirbyson@freepress.mb.ca

Republished from the Winnipeg Free Press print edition December 13, 2013 A2

History

Updated on Friday, December 13, 2013 at 9:24 AM CST: Corrects date to Sept. 20, 2014

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