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Winnipeg Free Press - PRINT EDITION

Every penny collected good till the last drop

By: Nick Martin

Posted: 10/6/2012 1:00 AM | Comments: 0

Free the Children photo Nelly Furtado and K�naan captivate 20,000 young people at a We Day event in Toronto Sept. 28. (CP)

It makes cents for students involved in We Day to want to provide 100,000 people with permanent sources of clean water.

And a penny for the thoughts of the 18,000 students from more than 380 schools who'll attend the second We Day at the MTS Centre Oct. 30.

Feel free to offer up your own puns on the moribund Canadian penny.

Just be sure you have all those pennies scattered around your house handy when students come asking.

At the Toronto We Day last week, Free the Children told 20,000 students all about this year's penny campaign.

Unveiled by brothers Craig and Marc Kielburger, the We Create Change Campaign, and corresponding penny drive, supports Free The Children's year-long Water Initiative to provide 100,000 people with permanent sources of clean water.

Students and schools attending We Day events will be given penny bags to support their efforts. When one bag is filled, it equals $25 -- enough to provide one person with a permanent source of clean water, organizers said.

RBC branches will accept the penny bags from Nov. 1 to Dec. 21, and once again in spring 2013.

"We want Canadian youth to collect pennies to create change," said musical group Hedley front man, Jacob Hoggard.

"I have seen first-hand the impact of Free the Children's clean water programs and I am excited to see young Canadians get involved."

"Growing up, I'm sure I wasn't alone in having a piggy bank filled with pennies and loose change, so why not use this change to help make real change possible," said Craig Kielburger, co-founder of Free The Children. For more information, visit www.freethechildren.com/water .

nick.martin@freepress.mb.ca

Republished from the Winnipeg Free Press print edition October 6, 2012 A16

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