Winnipeg Free Press - PRINT EDITION

Famous twins open store in St. B

Store manager Tom Thomson holds a jar of pickles and displays items for sale at the new loca­tion on Provencher Boulevard.

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Store manager Tom Thomson holds a jar of pickles and displays items for sale at the new loca­tion on Provencher Boulevard. (WAYNE GLOWACKI / WINNIPEG FREE PRESS)

CHIP and Pepper have picked a peck of pickles -- and horse radish, sliced beats and garlic cloves -- for purchase at their newest pop-up store.

The high-energy Foster twins, who made their mark on the Canadian retail scene more than two decades ago with their popular line of surf wear, have just opened a temporary store on Provencher Boulevard, just a stone's throw from the hospital where they were born.

The 1,200-square-foot location has arguably the most curious retail mix ever seen in Winnipeg -- Chip & Pepper's high-end jeans, hoodies and T-shirts presented alongside pickles, banana peppers and sauces from Elman's Food Products Ltd.

Pepper Foster said he thought it would be fun to link the clothing line with the kosher business started by his grandfather, Samuel Finkleman, and continued by his late father, Manny Finkleman.

He said Chip and Pepper's clothing business is chock-full of references to Elman's and growing up in Winnipeg and at Lake of the Woods. For example, a mid-rise, relaxed-fit, straight-legged jean is called "Picklewagon" while a roomy, loose-fit jean throughout the hips and thighs is called "The Big Pickle."

"I could have been in the pickle business. That wouldn't have sold well at Grand Beach," Pepper said with a laugh from Los Angeles. "We want to bring something around festivities. What's happening in St. Boniface? The (Festival du) Voyageur. We don't have to be on Osborne or Corydon. You can't get Chip & Pepper (clothing) anywhere in Canada. The only place is in St. Boniface. Our other pop-up shop is in Malibu, so we're in Malibu and Winnipeg. How fun is that?" he said.

Tom Thomson, manager of the pop-up store and a long-time friend of the twins, said the outlet was designed to have a boathouse feel to it, with clothes presented on wooden benches and on a picnic table, waterskis on the wall and fishing lures on display behind the cashier. There's even one Elman's article of clothing for sale -- a T-shirt featuring a pickle and "Bite me."

Pepper Foster said he's got a busy schedule over the next month but he's love to squeeze in an appearance at the Winnipeg store.

"I would do it just for the fun of it. I love coming home, going to the Dairi-Wip [Drive-In], having a burger, seeing all the boys and having fun," he said.

 

geoff.kirbyson@freepress.mb.ca

Republished from the Winnipeg Free Press print edition February 18, 2009 A6

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