EVEN organizers of Dauphin's Countryfest were surprised by a record sellout sparked by the announcement of its star-studded 2013 lineup.
Platinum-selling American Idol artist Carrie Underwood, along with country stars Luke Bryan, Dierks Bentley and bands such as the Florida Georgia Line are headlining next summer's Countryfest (June 27-30).
Fans rushed to snap up weekend passes Monday morning when tickets went on sale. By evening the event was sold out.
"They went on sale at 9 and we'd sold out by 7, What's that?" said Countryfest producer Rob Waloschuk.
Ten hours, actually.
"Usually we sell out but doing it so quickly is a bit of a surprise," said Waloschuk.
Of course, it helps to have the best lineup Countryfest has scored in years, he said.
Fans still have a chance to buy day passes for $77. It was the special-price weekend passes that sold out.
The festival site in Dauphin hosts about 14,000 fans every year.
Asked how he scored the headliners on next summer's marquee, Waloschuk said he's been working with Underwood's people for the last couple of years. And he's been watching Bryan's star rise and managed to get him just as he was hitting new heights. As for Florida Georgia Line, he said it's a band with legs.
"Sometimes you just get plain lucky in this industry," the producer said.