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Winnipeg Free Press - PRINT EDITION

Hey, Manitoba, here's some Wicked good slogans

TIME OUT

By: Staff Writer

Posted: 01/30/2011 1:00 AM | Comments: 0 (including replies)

Hands up, everyone who agrees the slogan Travel Manitoba is considering for our province is lame.

It's Manitoba Time? What is that -- one hour later than Alberta Time?

But we have some sympathy for those sloganeers (working in B.C. Time) who sold us those three little words for a big chunk of Manitoba money, because by now all the good slogans are likely taken.

The province may have to end up borrowing someone else's slogan and hope they don't notice.

With that in mind, here are some perfectly good, slightly used slogans that could be adapted to Manitoba's needs.

1. Park Pontiac has two possible slogans: "You got it Park Pontiac," and "Wicked." On7 thinks Wicked has a nice ring to it. Besides, Winnipeg was once considered the wickedest city in the Dominion, so the slogan could provide Manitoba educators with some teachable moments.

2. "No foolin' with Poulin." With slight modification, this exterminator's jingle is perfect: "No foolin' when the water's poolin'." For graphics, all the province needs to do is borrow some news footage of the army rolling in to bail us out during the next major flood.

3. Cam may cut the mustard every time at Parkside Ford. But Manitoba makes some pretty good cheese. Think of all the New Bothwell varieties and the semi-soft, washed-rind cheese made by the Trappist monks. The province could go with "Manitoba cuts the cheese every time."

Or maybe not.

4. "Got Milk" has got to be one of the most effective slogans ever. It's tough to beat those supermodels with their cute milk moustaches. But Slurpees make pretty good moustaches, too, and Winnipeg is the Slurpee capital of the world. Maybe those kids in Glee will be willing to pose for some Slurpee facials.

5. "We jump to the pump." On7 likes the rhyme and the simplicity of Domo's slogan. Just make it read "We jump to the sump pump," and voila! One of Manitobans' favourite spring traditions is encapsulated in six words. How can the tourists resist?

6. "Come to the town where the train goes around." This jingle is certainly catchy, but unfortunately, it's talking about Tinkertown. Manitoba's capital city is definitely not where the trains go around. They go right through, following a meticulously developed schedule that ensures they interrupt traffic at the worst possible times.

7. "Don't cook tonight. Call Chicken Delight." We have no idea how to adapt this jingle for Manitoba's use. But they make great chicken. Have some, Mr. and Mrs. Tourist, next time you're passing through.

Republished from the Winnipeg Free Press print edition January 30, 2011 A15

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