Winnipeg Free Press - PRINT EDITION

Marketer's early review positive for air force theme

  • Print

WILL the new Jets logo fly with fans? A Winnipeg marketing expert thinks so.

Peter George of the McKim Cringan George advertising agency, said the military theme unveiled Friday afternoon works because of its strong connection to the province.

"The good thing is (True North) has based the logo on something. They've got a story here and they tell it quite well. It's important to have something that resonates and that they didn't just pull it out of thin air," he said.

"(The air force) is something that does define us (as Manitobans). Anybody who is anybody in the air force spends some time in Manitoba."

George said while the new logo doesn't get him "immediately excited," it has a clean and succinct design.

"I really like the colours, the darker blues with rich red, I think that's really sharp. The old logos were very '80s-looking. The new one is much more retro and modern at the same time," he said.

The logo and its secondary versions bear little or no resemblance to the marks used by the team's first incarnation. But that doesn't mean they'll be forgotten, George said.

"I bet you any money people will miss the old one. That's just the way we are," he said.

-- Geoff Kirbyson

Republished from the Winnipeg Free Press print edition July 23, 2011 A4

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

On the job with sea lion researchers

View more like this

Photo Store Gallery

  • MIKE APORIUS/WINNIPEG FREE PRESS STANDUP - pretty sunflower in field off HWY 206 near Bird's Hill Park Thursday August 09/2007
  • KEN GIGLIOTTI  WINNIPEG FREE PRESS / July 23 2009 - 090723 - Bart Kives story - Harry Lazarenko Annual River Bank Tour - receding water from summer rains and erosion  damage by flood  and ice  during spring flooding -  Red River , Lyndale Dr. damage to tree roots , river bank damage  , high water marks after 2009 Flood - POY

View More Gallery Photos

Poll

Would you visit Dalnavert Museum if it reopened?

View Results

Ads by Google