Winnipeg Free Press - PRINT EDITION

Plug pulled on Lotteries web ads

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AN online gaming ad that asks Manitobans to "Play Rich Girl Slots" is quietly disappearing from browsers and websites, including the Winnipeg Free Press site.

The banner ad, taken out by Manitoba Liquor and Lotteries, raised complaints this week on social media.

"We monitor social media just like everybody else," Liquor and Lotteries spokeswoman Karen Hiebert said Thursday. "We were aware that a few folks were questioning the tastefulness of this particular web ad.

"Because we did not mean to offend anyone or perpetuate any derogatory stereotypes, a decision was made to take that ad out of rotation."

Hiebert said Liquor and Lotteries did not buy ad space on any particular website. Rather, it's part of the Crown corporation's demand-side platform advertising buy for digital ads.

"It means it only appears on computers that have a browsing or search history relating to gambling websites," she said, adding that includes Liquor and Lotteries' online gaming site playnow.com, which is hosted by the British Columbia Lottery Corporation.

"It's definitely not something that's out in the public purview for public consumption in a general way. We have not received any customer or public complaints."

-- staff

Republished from the Winnipeg Free Press print edition December 20, 2013 A12

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