Winnipeg Free Press - PRINT EDITION

'Stache sticks a boost for cancer research

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If you're feeling inadequate as a hockey player because you can't grow a Lanny McDonald moustache, Sher-wood Canada Inc. might be able to help you out.

The hockey stick manufacturer has taken its Nexon 8 model and adapted it for November -- make that Movember -- complete with artwork of four different 'staches on the shaft -- one each for the goon, the sniper, the captain and the power forward.

The company has shipped 6,000 "Mo" sticks to Source for Sports stores across the country and is donating $15 of the $100 purchase price to cancer research.

It's the brainchild of Doug MacInnes, who represents the brand in Manitoba and Saskatchewan out of Winnipeg.

"The main hockey buyers for the (retail) stores are guys, the majority of hockey players are guys and what Movember fundraises for either affects a lot of people we know or could affect a lot of people we know. It's a good cause and something we should be able to relate to," he said.

In total, MacInnes said Sher-Wood will write a cheque for about $95,000 to support prostate cancer research.

The sticks, which come in four different curves, are available at Source For Sports stores in Winnipeg, Selkirk, Steinbach, Brandon and Morden.

Kyle Johanson, manager of the Pembina Highway store in Winnipeg, said it has sold about one-quarter of the 100 sticks it brought in.

He said when the retailer was looking at different charitable options for its national operations, Movember and hockey seemed like the perfect fit.

"Classic hockey players are known to have good moustaches," he said.

The stores' male employees are also getting into the spirit of Movember, he added, with many of them growing a wide variety of moustache.

MacInnes said even high school players, many of whom are in little need of a razor, are supporting the cause and trying to grow moustaches, he said.

Some of the most famous moustaches in history, of course, belonged to hockey players. Former Calgary Flames captain McDonald has undoubtedly the most iconic one, but there's also former Winnipeg Jet Dave Babych, and former Toronto Maple Leaf and Boston Bruin Eddie Shack.

This isn't Sher-Wood's first foray into fundraising for cancer. Previously, it produced pink sticks in support of breast cancer.

geoff.kirbyson@freepress.mb.ca

Republished from the Winnipeg Free Press print edition November 24, 2012 B2

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