Winnipeg Free Press - PRINT EDITION

Tourism, rights museum get boost from pavilion

The Olympics may be three provinces away, but they've given Manitoba a tourism boost.The Canadian Museum for Human Rights exhibit at the CentrePlace Manitoba pavilion in downtown Vancouver has been visited by more than 11,000 people since it opened. It features an interactive three-dimensional mural of the museum and a giant touch-screen display, chronicling how museum workers gathered human rights stories.

"It's a breathtaking architectural model of the museum," said Kim Jasper, director of destination marketing for the museum. "People are taken aback at how beautiful this museum is. They're very excited. It's really resonating with the people who are coming through."

More than 500 visitors have taken the opportunity to fill out cards that read "Everyone has the right to..." and get their pictures taken in front of the mural after making a donation.

Jasper said people from many different countries and backgrounds have shared their thoughts on human rights. Corrine Hunt, designer of the Vancouver Olympic medals, took the opportunity to get her picture taken, writing "Everyone has the right to be a raven now and then." Former Olympian and gay rights advocate Mark Tewksbury wrote, "Everyone has the right to love."

The photos are broadcast on a screen outside the pavilion.

"They're standing there with a voice," Jasper said. "People coming can see first-hand what people believe in."

The CentrePlace Manitoba pavilion, celebrating Manitoba culture and tourism, has received 3,000-5,000 visitors a day since it opened, and organizers expect that number to jump next week.

"It's been pretty full," said Cindy Stevens, associate deputy minister for the Manitoba Olympic secretariat.

Meanwhile, Frontiers North Adventures, specializing in tundra buggy expeditions in Churchill, has been inundated with calls and website hits after NBC aired a segment about the company during its Olympic coverage.

"You can see wildlife up close and personal," Frontiers North marketing manager Jaime Dzikowski said.

The number of views on Frontiers North's website jumped from around 250 to almost 25,000 since the segment aired Monday. Ninety-five per cent of those hits have come from Washington and California, Dzikowski said.

Twenty million viewers tuned in to NBC's Olympic coverage Monday, which featured the segment hosted by sportscaster Mary Carillo. She visited Churchill last fall to film the vignette.

jenny.ford@freepress.mb.ca

Republished from the Winnipeg Free Press print edition February 17, 2010 A8

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