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By: Dave Bell / Wired

Posted: 05/6/2012 1:00 AM | Comments: 0

Common mistakes businesses make with social media

A common mistake that businesses make in regards to social media is that they try pushing their Facebook and Twitter pages so hard that they forget one key thing... what their username is! Most businesses on a radio advertisement, or on a flyer say "Like us on Facebook" or "Follow us on Twitter" -- but they never say "Like on Facebook, go ahead and search iBXMediaGroup". I realize that this may sound a little clunky, or long -- but if the consumer doesn't know how to find you, you aren't going to drive any traffic. The reason this blog post was inspired was that I was taking an elevator after a Jets game and inside the elevator was a company promotion, it said "Like us on Facebook and Follow Us on Twitter." The company added in the cute social media icons, which most companies never forget to add. But what they did forget was to add what their username is! The flyer was really well put together, and I appreciated the hustle and time that this company spent designing this flyer and promoting their social media, and I was going to go home and give them a like -- but I couldn't, because I didn't know how to find them. Don't be the company that forgets this key thing. Consumers aren't mind readers; they don't know what your Twitter name is, or they don't know what to search to find you on Facebook, be sure to tell them.

Real Racing 2 for Mac

RealRacing for Mac is of course, a car racing game. It initially was launched on the iPhone. After the application got a lot of noise, a Mac version was released. I personally have just begun playing it on the Mac. If you want to purchase the Mac version, it costs $12.99 on the Mac App Store. First off, once you open the game you are going to be stunned by the graphics. The visuals in this game are absolutely fantastic. Much like other racing games, you can either play career, or quick race. I have started out playing career, and it's been an absolute blast! I started out, much like you will with either the Volkswagen or Volvo. With one of those cars, you start entering small races and really try to hone your skills and get lots and lots of money. Then, once your funds are sufficient, you can go to the pitlane and customize, buy or sell cars. The cars available in the game range from Lotus', McLaren's, BMW, Ford, Volvo, Volkswagen, etc. The car I am using right now is the BMW M3. I am a really big fan of this game because it's super fun, the cars available for purchase are awesome, and the audio and video quality is fantastic for a Mac game. So if you want a fun racing game for the Mac, I would definitely advise you to pickup Real Racing 2. For only $12.99 you can have one heck of a fun game experience. Also, if you want to reduce costs, buy the game for the iPad or iPhone. I've heard that it functions really well on those two platforms as well. Race on.

Samsung Galaxy S III preview

Samsung has recently released its anticipated Android Galaxy S III phone for 2012. While I cannot make remarks about the variety of new software upgrades and additions, among them will be one that will contend with iPhone's Siri -- Galaxy's new "S Voice". However, I can give a take on the look and feel of it. The phone is -- as it has historically been -- a supersized handset, but it doesn't feel like it. The 4.8-inch screen does not overwhelm, which is mostly a result of melting in the bezel of the sides and reducing the amount above and below. The phone is keep relatively thin and equipped with a quad-core processor, as well as an eight-megapixel camera that sits flush with the back of the handset. This phone does fall behind the competitors when it comes to feel. The is made of... Good old plastic! On the bright side though, the phone is quite light, but this is not always reassuring for consumers. The phone has a cheap feel physically, but it shouldn't disappoint in the area of technology, where Samsung is usually pretty good.

Republished from the Winnipeg Free Press print edition May 6, 2012 ??65521

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